The ‘Luscious’ Look

The brand aims to provide luxurious imported cosmetics at an affordable price for local customers.

KARACHI: Since its launch in 2007, Luscious Cosmetics has gained a cult following among celebrities and makeup addicts alike, attaining the status of one of the largest selling beauty brands in South Asia.

The brand’s aim is to provide luxurious imported cosmetics at an affordable price for local customers.

Luscious Cosmetics has recently taken another pioneering step in Pakistan by releasing a series of exclusive video tutorials that focus on step-by-step makeup application forms from the basics to advanced eye makeup application.

The series of seven tutorials are going to be released on the brand’s official Facebook page and their official website. This is the first time in the country that professional tutorials have been shot for Pakistani women reinforcing the brand’s interactive philosophy and their main mission to remain attuned with global trends.

The videos are mini clips hosted by artiste Leena Ghani and have been created to promote and educate customers about how to use the brand’s innovative products. From “The Flawless Face” to “Smoky Eyes” and “Precious Metal Eye Shadows” mini clip, the tutorials are prepared to serve a host of make up variations.

On the release of the tutorials Mehrbano Sethi, Creator Luscious Cosmetics said “We started the trend of interacting with customers through live beauty events, other social media and my blog. These videos are an extension of this philosophy. We have made it very easy to learn these techniques, focusing on fresh and wearable makeup looks.”

WITH ADDITIONAL INFORMATION FROM www.iloveluscious.com

Published in The Express Tribune, December 28^th, 2010.