Book launch: Book on China’s soft power, history launched

Diplomat explains Chinese soft power, strategy.


News Desk August 13, 2015
“Chinese Soft Power Code”, hosted at the International Islamic University Islamabad. PHOTO: iiu.edu.pk

China’s phenomenal progress has proved that countries with large populations can excel and influence the world, Syed Hasan Javed, Pakistan’s Ambassador to Germany said.

He was speaking at the launching ceremony of his latest book “Chinese Soft Power Code”, hosted at the International Islamic University Islamabad (IIUI) on Wednesday, said a press release.

Development models are not necessary to be followed but dedication and implementation of values can pave the way for success of nations. The same was done by the Chinese and now they have influence across the world, he said.

Ambassador Javed spent nearly a decade in China on two previous diplomatic assignments, and is the author of “Chinese Made Easy: 100 Lessons in Spoken Chinese”.

He credited China’s progress to continuity of its history, where the country’s culture is kept alive. The author also attributed China’s rapid change in the past decades to the country’s rich culture and soft power.

The author lauded the IIUI’s role in education, and cited the university’s rector, Dr Masoom Yasinzai, as an inspiration for the narration of his book. He also mentioned that his book had been launched earlier in China.

Speaking on the significance of the Pak-China relationship, and the potential impact of the planned economic corridor between both countries, Yasinzai said the IIUI is mulling launch of a Chinese language degree programme.

The rector said that in recent talks with a Chinese delegation, he had expressed his varsity’s willingness to welcome Chinese scholars to Pakistan.

He attributed Chinese success to hard work and honesty and stressed that the same was required in Pakistan.

Published in The Express Tribune, August 14th, 2015.

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