T-Diaries: Naureen Fayyaz
A glimpse into the world of Pakistani powerhouses
Enjoying the cold winter.
What sparked your interest in the fashion industry?
To be honest, glamour is what always attracted me. I wanted to make a name for myself, become famous and be self-made just like my father.
How did Flairs, the brand, come about?
Back in 2009, I launched my clothing line at Labels Karachi with the help and support of Mr Zahir Rahimtoola. I don’t mean to brag about it but the feedback I received was exceptional! From then on, there was no looking back. I had become the proud owner of Flairs.
How does Flairs differ from other clothing lines?
Being a designer brand, we are comparatively affordable but we never compromise on our quality and design.
How has the Pakistani textile industry changed over the past years?
Fashion schools play a major role in the change of textile and fashion trends. As more and more aesthetically pleasing designs are made, more people will be willing to buy them at a higher price. This will ultimately result in more investment being made into the fashion industry. Other than that, more designers have sprung up to cater all economic classes.
What is the most important thing to keep in mind before designing?
There are three things that we always consider before we design: the consumer we are targeting, the colour palette and whether the design will be trendy, classic, ethnic or all three.
What do you think about the new talent coming in these days?
A lot of new designers are emerging but only the ones who are working hard and creating with good clothes will sustain.
What is the hardest part about working in the fashion industry?
Like every other industry, we rely on a lot of workforce for our work. Sometimes, meeting deadlines can be an issue and we have to be very organised and get the product ready a week in advance of the delivery date.
How do you bring your inspiration into reality?
Spending time on each design and having reliable people who work for me makes my creations possible.
What is the simplest design you think could be in for all seasons?
Printed or embroidered pants with a plain shirt can work in almost all seasons.
Any advice to young women aspiring to become designers?
Stay focused! There will always be someone better or worse than you but no one will be just like you or have the same design sense. Work very hard, get inspired no matter what befalls you and create something which is both useful and beautiful.
Naureen Fayyaz
Fashion Designer
Published in The Express Tribune, Ms T, August 16th, 2015.
To be honest, glamour is what always attracted me. I wanted to make a name for myself, become famous and be self-made just like my father.
How did Flairs, the brand, come about?
Back in 2009, I launched my clothing line at Labels Karachi with the help and support of Mr Zahir Rahimtoola. I don’t mean to brag about it but the feedback I received was exceptional! From then on, there was no looking back. I had become the proud owner of Flairs.
How does Flairs differ from other clothing lines?
Being a designer brand, we are comparatively affordable but we never compromise on our quality and design.
How has the Pakistani textile industry changed over the past years?
Fashion schools play a major role in the change of textile and fashion trends. As more and more aesthetically pleasing designs are made, more people will be willing to buy them at a higher price. This will ultimately result in more investment being made into the fashion industry. Other than that, more designers have sprung up to cater all economic classes.
What is the most important thing to keep in mind before designing?
There are three things that we always consider before we design: the consumer we are targeting, the colour palette and whether the design will be trendy, classic, ethnic or all three.
What do you think about the new talent coming in these days?
A lot of new designers are emerging but only the ones who are working hard and creating with good clothes will sustain.
What is the hardest part about working in the fashion industry?
Like every other industry, we rely on a lot of workforce for our work. Sometimes, meeting deadlines can be an issue and we have to be very organised and get the product ready a week in advance of the delivery date.
How do you bring your inspiration into reality?
Spending time on each design and having reliable people who work for me makes my creations possible.
What is the simplest design you think could be in for all seasons?
Printed or embroidered pants with a plain shirt can work in almost all seasons.
Any advice to young women aspiring to become designers?
Stay focused! There will always be someone better or worse than you but no one will be just like you or have the same design sense. Work very hard, get inspired no matter what befalls you and create something which is both useful and beautiful.
Naureen Fayyaz
Fashion Designer
Published in The Express Tribune, Ms T, August 16th, 2015.