Samsung Galaxy S6 to become cheaper after disappointing sales

Company says it will 'adjust' prices flagship phones in order to maintain 'sales momentum'

Samsung is slashing the price of Samsung Galaxy S6 and the S6 Edge as mobile phone sales decline, tech magazine Wired reported on Thursday.

The South Korean company said in its second-quarter earnings report that it will “adjust” the prices of the two flagship phones that were introduced in March this year in order to maintain “sales momentum”, adding that the company’s mobile division expects a "difficult business environment" in the second half of the year.

The report did not say, however, when the prices would be slashed or by how much.

"Despite the launch of Galaxy S6, improvement to earnings was quite marginal due to low smartphone shipments and an increase in marketing expenses for new product launches," Samsung said in the statement.

The company hopes to boost sales by "introducing new premium smartphone models". This could refer to the Samsung Galaxy Note launch, rumoured to take place in New York next week. "New middle- and low-end models will also be introduced," the company added.

Analysts say that Samsung’s bottom line is being hurt by the popularity of the new iPhones and other Asian brands. Problems for the S6 Edge started when the number of handsets produces was lower than those demanded because of the device’s difficult to manufacture curved screen. According to Bloomberg, this led to shortages and disappointing sales figures.

This story originally appeared on Wired.