Microsoft on Monday announced its plans to launch Windows 10 on July 29 along with a new global advertising campaign, “global fan celebrations” and a $10 million, year-long initiative to support non-profits around the world.
Fan celebrations will be held in 13 cities around the world, including Dubai, New Delhi, London, New York and Sydney. These events will offer experiential demos and entertainment.
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Windows 10 will be available as a free upgrade for a limited time for users with genuine Windows 7 and 8/8.1 devices, and will allow users to switch seamlessly between personal computers, tablets and smartphones. According to Microsoft, the operating system will give applications a similar feel across devices and comes with Edge, Microsoft’s new web browser, and Cortana, the company’s voice-activated personal assistant.
The launch will also mark the beginning of a year-long initiative by the Washington-based company to “celebrate those who inspire and empower others”.
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“We’ll mark the launch of Windows 10 by celebrating the people and organisations that upgrade the world every day — and by helping them do more in their communities,” Corporate Vice President of Windows and Devices Marketing Yusuf Mehdi said.
The company will partner with 10 global and 100 local non-profits and make $10 million in investments to support these organisations and promote their causes.