‘1989’ fastest-seller of last decade

Swift’s album first to gain accolade after Usher’s ‘Confessions’

Taylor Swift’s hugely appreciated third album 1989, has become the fastest-selling album of the last decade. According to data from Nielsen Music, 1989 has sold more than five million units since releasing 36 weeks ago, making it the quickest album to reach that milestone since Usher’s Confessions reached five million over 19 weeks in 2004, reported IANS.

The reign of 1989 puts Swift on track to outdo Adele’s lauded 21, which took 42 weeks to hit five million in late 2011. Adele’s blockbuster album has sold 11.1 million copies to date, according to Billboard. This comes after Swift broke another speed record earlier this week when her music video for single Blank Space became the fastest video to top one billion views on Vevo.

The longevity of 1989 has been driven in large part by its four pervasive singles and the time elapsed between each rollout. Lead single Shake It Off dropped in August 2014, followed by Blank Space, Style and current radio smash Bad Blood, meaning airwaves and Vevo have been brimming with 1989 tracks for nearly an entire year.

Selena Gomez also expressed the desire to revisit her role in Bad Blood sequel as the villain in Swift’s star-studded video for the hit song, reported VH1 News. Gomez shared how she was the first person Swift called to feature in the music video. The duo have been friends for more than eight years. She also said there’s plenty of room for the music video to grow, but that’s up to Swift and the rest of her crew to decide.

Published in The Express Tribune, July 11^th, 2015.

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