A glimpse into the world of Pakistani powerhouses
What sparked the idea for your brand Quirky & Co?
It was the monotony of the bags that I kept seeing everywhere and the individuality that it stifled which gave way to exploring fun new global trends. It shows women that there are options other than the big brands!
Trends and styles are constantly changing. How do you manage to keep your clientele satisfied?
The success of Quirky & Co lies in its innovation. We closely follow global trends to keep our clientele satisfied and in sync with on-going styles and fashions.
What’s the best way to deal with failure?
One must keep trying. It may sound clichéd but sometimes, failure teaches us more than success.
What makes you different from your competitors?
I think the quirkiness of our brand makes us stand out. We are the first brand to customise and introduce the bespoke range in names, calligraphy and pictures. We have a diversified portfolio in terms of the mediums of material that we use, be it leather, wood or acrylic etc.
Tell us of an idea that changed your life.
Going to London for my post-graduate schooling changed my life. It showed me various avenues in which I could expand my career.
How would you encourage women to become successful entrepreneurs?
I think women can be very successful if they set their minds to a business, be it small or large. Their drive, persistence and commitment ensure success.
Bags for women are like cars for men. Do you agree with this statement?
Not entirely but yes they do reflect hugely on their personalities.
The range of clutches offered by Quirky & Co is very unique. How would you advise clients to style them?
These clutches make a bold statement as they are very unique. They should complement ones’ attire for sure.
Any advice you would want to give to aspiring female entrepreneurs?
Do not be afraid to experiment and innovate. What has always worked for me is to retain my individuality and not be a blind sheep.
Development practitioner and entrepreneur
Published in The Express Tribune, Ms T, June 28th, 2015.
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