Tesco comes under fire for promoting bacon-flavoured Pringles in Ramazan deal

Tesco spokesperson says the move was ill-advised and promotion has been moved

British grocery story, Tesco, has come under fire for promoting bacon-flavoured Pringles as part of a Ramazan deal.

The grocery chain’s store in London advertised the ‘smokey bacon’ crisps as part of a Ramazan deal, causing a stir in the Muslim community since pork is forbidden in Islam.

Speaking to Buzzfeed, 25-year-old Raza Hassan, who spotted the deal described it as ‘hilarious.’

“They had other flavours as well, it just seemed someone had stacked them in to the Ramadan promotional one by mistake!” he said.

Read: Ramazan brings £100m windfall for UK supermarkets

“It didn’t offend me at all – but the irony of it was hilarious.”

However, Tesco accepted the move was ill-advised.

“We are proud to offer a wide range of meals and products to meet the needs of our customers during Ramazan. We recognise these Pringles weren’t in the most suitable place and our store colleagues have now moved them,” a Tesco spokesperson said.

Earlier, it was reported supermarkets in Britain have witnessed sales rise by almost £100 million during the holy month.

Three million Muslims in the UK break their fasts with sundown meals during the holy month, something that is seen as an opportunity by supermarkets, with retail consultants noting that the Muslim holy month is now the third most important religious event for stores behind Christmas and Easter in the UK.

Tesco runs Ramazan promotions at more than 300 of its stores in Britain, and said demand for key products including flour, oil and dates rises by as much as 70 per cent.

This article originally appeared on BuzzFeed.