Ramazan brings £100m windfall for UK supermarkets

Published: June 23, 2015


Thanks to Ramazan, supermarkets in Britain have witnessed sales rise by almost £100 million.

Three million Muslims in the UK break their fasts with sundown meals during the holy month, something that is seen as an opportunity by supermarkets, with retail consultants noting that the Muslim holy month is now the third most important religious event for stores behind Christmas and Easter in the UK.

Supermarket Morrisons is expected to sell more than two million tonnes of rice, while Sainsbury’s says rice sales are up at least 100 per cent year on year. Meanwhile, superstore giant Tesco believes sales will jump by at least £30million during the month.

Sainsbury’s world foods expert Hennah Baseer says “Ramazan is becoming an increasingly important calendar date for us. This year we’ve already seen an increase in customers buying Asian products from our stores. We have a promotional event for Ramazan taking place in 270 stores until July 21.”

Similarly, Tesco runs Ramazan promotions at more than 300 of its stores in Britain, and said demand for key products including flour, oil and dates rises by as much as 70 per cent.

“Ramazan is an important time in the calendar for many of our customers and colleagues and sees friends and families gathering together around the dinner table,” said a Tesco spokesperson. “Food plays a hugely significant role during this month, which is why we are proud to offer a delicious range of meals and products to meet the needs of our customers.”

Meanwhile, Morrisons shifts 80,000 boxes of dates during Ramazan, while it also experiences a 40,000 per cent sales uplift on its 10kg Amira rice, which is sold at half price for the month.

It is unclear at this point what exactly is the focus of these stores towards halal products and pre-cooked meals and how these are received during Ramazan.

This article originally appeared on Daily Mail

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Reader Comments (8)

  • Waqar (UK)
    Jun 23, 2015 - 9:22PM

    Unfortunately, in recent times for many Muslims Ramadhan is no longer seen as period of abstention, but rather a month of feasting with all kinds of delicacies laid on the table that ordinarily the poor can never afford. On the first day of Ramadhan in the UK, I observed shoppers carrying several bags of groceries like it was actually Eid day.Recommend

  • Tyrel Say
    Jun 23, 2015 - 11:47PM

    Can no-one spell Ramadan correctly? I am atheist and even I find this offencive! Recommend

  • Woz Ahmed
    Jun 24, 2015 - 12:39AM

    Am confused, during Ramzan we are fasting, we eat less logically, but the stores run promotions. Sales are up up of Asian foods ?

    We celebrate EID and overeat but it’s only for a day, Christians celebrate from mid of December through to the new year, company parties, socials, Boxing Day, new year, highlight of the year, in a grim winter.

    Figures really need better analysis, if rice is half price, we all stock up, better research requiredRecommend

  • Spelling Police
    Jun 24, 2015 - 1:54AM

    Ramadan. Not Ramazan. Not Ramadhan. Recommend

  • Beck
    Jun 24, 2015 - 2:58AM

    Muslims are contributing their bit in the economy of UK by spending money which in turn keeps the wheel of economy in motion, still they are being viewed with suspicion and accused of being in the country for the sake of benefits.Recommend

  • pakistani
    Jun 24, 2015 - 6:39AM

    @Waqar (UK):
    100% agree with you and that’s why we face price hikes of all edible items in Ramazan, simply because we consume even more rather than less of foods. we have made ramazan rather a month of food and festivities…………especially our media is going shamelessly crazy on that.Recommend

  • Simpleton
    Jun 24, 2015 - 7:50AM

    @Spelling Police:

    If one is speaking Urdu then the names of Islamic months should be spoken according to Urdu dictionary, which clearly says Ramzan. Otherwise if you want to use Arabic pronunciation then I suggest you start calling Pakistan Bakistan.Recommend

  • Crystal
    Jun 24, 2015 - 8:55PM

    @Spelling Police:
    who told you that? Recommend

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