Making designer-wear approachable
Adnan Pardesy launches first apparel studio in the metropolis and talks about bridal choices for the season
The present studio bears a neat look and boasts of bridals, couture and semi-formals. PHOTOS: PUBLICITY
KARACHI:
Having entered the fashion industry in 2007, Adnan Pardesy has risen to fame over the past few years. The designer first showcased his collection on the ramp in 2008 and since then, has brought distinctive capsule collections to the fore every year. Drawing inspiration from structure and architecture, he defines his design philosophy as ‘minimalist’. In hopes to expand his reach, the couturier launched his brand new Studio Space at ACM Tower in Clifton on Tuesday.
The new studio was inaugurated at an intimate event, attended by members of the fashion fraternity and press. Speaking about the launch of his standalone studio, Pardesy said, “We are excited to be moving into a new space. Based on the feedback of our clientele, we chose this new location in order to make our work more accessible to our patrons,” according to a press release. “The new studio space is just the first step in the process of expanding our label in the coming few years,” he added.
Speaking to The Express Tribune, Pardesy shared he was in the process of planning his studio for the past eight months. “Only a month back, I was able to realise that my dream could come true by opening up this studio,” he said. Pardesy will cater to his clients only by appointment as a “pret store doesn’t work for him.” Coming out of the “comfort zone” of his karkhana, located on Queens Road, he confirmed he will be personally available at his studio once an appointment is scheduled.
The present studio bears a neat look and boasts of bridals, couture and semi-formals. Pardesy described the approach for his seasonal collections, saying, “You will find resham ka kaam and kora dabka, and it mainly depends on the mood I’m in while I’m designing the outfits. I work accordingly and then bring forward my capsule collection.” Talking about the famous long skirt from his ‘The Labyrinth’ collection, which he showcased at a fashion week, Pardesy said, “Young girls just ask for that one piece … it’s such a massive hit. Also, for a bride-to-be, I tweak this modern piece into something traditional.”
On the challenge involved in translating collections from the ramp to the rack, he noted, “Initially, it was difficult but not anymore. For the ramp collection, I want to re-explore my penchant for making unwearable and impractical designs like I did years ago.” He added, “Now, since the components of marketing, selling and producing outfits have been amalgamated, it’s time I go back to the basics. But I will always remain true to my signature style.”
With the growing trend of day-weddings, the sartorial preferences of brides seem to have changed. According to Pardesy, “With the concept of day-time events gaining popularity, girls prefer to wear all-white for the Nikah ceremony but still choose bright-red for their rukhsati.” Revealing his idea of what a bride should opt for this season, he said, “I plan to do a lot of pastels. We will mix-and-match and go very traditional this year. But my brides must be ready to experiment with colours and textures.”
Commenting on how present-day brides have evolved, he stated, “Today, the young girls, who come to me for their bridal jora, are way too edgy. They know exactly what they want and allow me to convince their mothers and mothers-in-law about what they are looking for.” He further said, “They are sure about certain things and plan carefully for their big day’s attire. They know what style their clothes should reflect and we achieve just that for them.”
With a clientele that features individuals between 23- and 40-years of age, Pardesy holds women in their 40s are “certainly rocking it, adding that, “they look so young and are extremely vibrant.” He is ecstatic about finally setting up his studio. “I was available on Facebook but with physical presence, that, too, in a convenient location, no one can claim that Adnan Pardesy is unapproachable.”
Published in The Express Tribune, May 15th, 2015.
Having entered the fashion industry in 2007, Adnan Pardesy has risen to fame over the past few years. The designer first showcased his collection on the ramp in 2008 and since then, has brought distinctive capsule collections to the fore every year. Drawing inspiration from structure and architecture, he defines his design philosophy as ‘minimalist’. In hopes to expand his reach, the couturier launched his brand new Studio Space at ACM Tower in Clifton on Tuesday.
The new studio was inaugurated at an intimate event, attended by members of the fashion fraternity and press. Speaking about the launch of his standalone studio, Pardesy said, “We are excited to be moving into a new space. Based on the feedback of our clientele, we chose this new location in order to make our work more accessible to our patrons,” according to a press release. “The new studio space is just the first step in the process of expanding our label in the coming few years,” he added.
Speaking to The Express Tribune, Pardesy shared he was in the process of planning his studio for the past eight months. “Only a month back, I was able to realise that my dream could come true by opening up this studio,” he said. Pardesy will cater to his clients only by appointment as a “pret store doesn’t work for him.” Coming out of the “comfort zone” of his karkhana, located on Queens Road, he confirmed he will be personally available at his studio once an appointment is scheduled.
The present studio bears a neat look and boasts of bridals, couture and semi-formals. Pardesy described the approach for his seasonal collections, saying, “You will find resham ka kaam and kora dabka, and it mainly depends on the mood I’m in while I’m designing the outfits. I work accordingly and then bring forward my capsule collection.” Talking about the famous long skirt from his ‘The Labyrinth’ collection, which he showcased at a fashion week, Pardesy said, “Young girls just ask for that one piece … it’s such a massive hit. Also, for a bride-to-be, I tweak this modern piece into something traditional.”
On the challenge involved in translating collections from the ramp to the rack, he noted, “Initially, it was difficult but not anymore. For the ramp collection, I want to re-explore my penchant for making unwearable and impractical designs like I did years ago.” He added, “Now, since the components of marketing, selling and producing outfits have been amalgamated, it’s time I go back to the basics. But I will always remain true to my signature style.”
With the growing trend of day-weddings, the sartorial preferences of brides seem to have changed. According to Pardesy, “With the concept of day-time events gaining popularity, girls prefer to wear all-white for the Nikah ceremony but still choose bright-red for their rukhsati.” Revealing his idea of what a bride should opt for this season, he said, “I plan to do a lot of pastels. We will mix-and-match and go very traditional this year. But my brides must be ready to experiment with colours and textures.”
Commenting on how present-day brides have evolved, he stated, “Today, the young girls, who come to me for their bridal jora, are way too edgy. They know exactly what they want and allow me to convince their mothers and mothers-in-law about what they are looking for.” He further said, “They are sure about certain things and plan carefully for their big day’s attire. They know what style their clothes should reflect and we achieve just that for them.”
With a clientele that features individuals between 23- and 40-years of age, Pardesy holds women in their 40s are “certainly rocking it, adding that, “they look so young and are extremely vibrant.” He is ecstatic about finally setting up his studio. “I was available on Facebook but with physical presence, that, too, in a convenient location, no one can claim that Adnan Pardesy is unapproachable.”
Published in The Express Tribune, May 15th, 2015.