Solar energy drive: PepsiCo unveils ‘Lighting up Lives’ initiative
It is a joint venture aimed at helping IDPs and refugees
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LAHORE:
PepsiCo Pakistan has collaborated with Liter of Light Pakistan – an ACE Welfare Foundation project – to launch their Lighting Up Lives initiative.
This programme is aimed at finding solutions for those communities that are in need. To mark the start of this, a special launch ceremony was held on Monday at the Country Club in Lahore.
The ceremony began with a documentary that showed how PepsiCo Pakistan and ACE Welfare foundation came together in September 2014 to forge a partnership that resulted in a drive to enlighten the lives of IDPs and refugees.
Speaking on the occasion, PepsiCo Director Marketing Maliha Subhani said “the Pepsi brand is about seizing the moment and making the best of it, if that moment passes by in darkness, we lose the best of ourselves.”
“This initiative of installing safe, environment-friendly and sustainable solar lights will uplift the life of around 100,000 Pakistanis,” said Subhani.
She said the project will enable installation of safe, environment-friendly and sustainable Pepsi-bottled solar lights in remote areas of the country.
She added, “we wish to seek active participation in the project. This can be done by helping us create awareness and identifying key locations for installation of lights that will benefit most the needy,” Subhani said.
In the first phase of the programme, 141 Pepsi-bottled solar lights were installed at the Bakakhel refugee camp, whereas 175 solar light bulbs were installed at Jalozai refugee camp, benefiting large communities there.
Published in The Express Tribune, April 21st, 2015.
PepsiCo Pakistan has collaborated with Liter of Light Pakistan – an ACE Welfare Foundation project – to launch their Lighting Up Lives initiative.
This programme is aimed at finding solutions for those communities that are in need. To mark the start of this, a special launch ceremony was held on Monday at the Country Club in Lahore.
The ceremony began with a documentary that showed how PepsiCo Pakistan and ACE Welfare foundation came together in September 2014 to forge a partnership that resulted in a drive to enlighten the lives of IDPs and refugees.
Speaking on the occasion, PepsiCo Director Marketing Maliha Subhani said “the Pepsi brand is about seizing the moment and making the best of it, if that moment passes by in darkness, we lose the best of ourselves.”
“This initiative of installing safe, environment-friendly and sustainable solar lights will uplift the life of around 100,000 Pakistanis,” said Subhani.
She said the project will enable installation of safe, environment-friendly and sustainable Pepsi-bottled solar lights in remote areas of the country.
She added, “we wish to seek active participation in the project. This can be done by helping us create awareness and identifying key locations for installation of lights that will benefit most the needy,” Subhani said.
In the first phase of the programme, 141 Pepsi-bottled solar lights were installed at the Bakakhel refugee camp, whereas 175 solar light bulbs were installed at Jalozai refugee camp, benefiting large communities there.
Founder of ‘Liter of Light’ global movement, Illac Diaz was also present at the launch ceremony and praised the efforts of PepsiCo Pakistan.
Published in The Express Tribune, April 21st, 2015.