Mobile penetration: Haier introduces handsets in Pakistan
President Shah Faisal Afridi described the new venture as a way to provide affordable mobile phones to the masses
Haier Mobile – a global brand – has ventured into the mobile handset business in Pakistan. Ruba SEZ Group – with experience of partnership with internationally renowned companies – President Shah Faisal Afridi described the new venture as a way to provide affordable mobile phones to the masses, according to a press release. According to Afridi, Haier Mobile’s vision is to deliver accessible technology and be a symbol of growth in technology. Haier Mobile Chief Executive Office Zeshan Qureshi said the product is customised to perfectly fit the market demand in Pakistan, making it a force to be reckoned with. The full range consists of the three-tier Klassic, Pursuit and Esteem series. The chief guest of the event was Qingdao Haier Telecom CEO Zhangzhong.
Published in The Express Tribune, April 15th, 2015.
Published in The Express Tribune, April 15th, 2015.