Literature festival: ‘Local content has captivated TV audience’
Peerzada said Pakistani TV shows were popular across the border.
Students perform a folk dance (left) before Samina Peerzada (right) opened the drama contest. PHOTO: EXPRESS
FAISALABAD:
“I never stopped believing in the film and TV industry in Pakistan,” said actress, director and producer Samina Peerzada on Thursday. “You can see today that after a decade of stagnation, Pakistanis are producing quality content which is popular across South Asia.”
She was talking at the opening session of a drama competition at the University of Agriculture Faisalabad as part of the Lyallpur Art and Literature Festival.
“A decade ago, families in Pakistan watched Indian soap operas,” she said. “They were very popular because there was a dearth of content at home.”
She said today most Pakistani families preferred locally-produced content. “They can relate to stories and characters better.”
Peerzada said Pakistani TV shows were popular across the border for the same reason Indian soaps had been popular in Pakistan.
“Indian audience now want something new,” she said.
UAF Vice Chancellor Iqrar Ahmad Khan said Pakistan had a rich culture. He said more should be done to promote creativity among students. He said the festival would provide students space to exhibit their skills.
Earlier, a folk dance contest was held. Islamia University of Bahawalpur came first, Beaconhouse National University was second and Lasbella University of Agriculture, Water and Marine Sciences came third.
Published in The Express Tribune, April 3rd, 2015.
“I never stopped believing in the film and TV industry in Pakistan,” said actress, director and producer Samina Peerzada on Thursday. “You can see today that after a decade of stagnation, Pakistanis are producing quality content which is popular across South Asia.”
She was talking at the opening session of a drama competition at the University of Agriculture Faisalabad as part of the Lyallpur Art and Literature Festival.
“A decade ago, families in Pakistan watched Indian soap operas,” she said. “They were very popular because there was a dearth of content at home.”
She said today most Pakistani families preferred locally-produced content. “They can relate to stories and characters better.”
Peerzada said Pakistani TV shows were popular across the border for the same reason Indian soaps had been popular in Pakistan.
“Indian audience now want something new,” she said.
UAF Vice Chancellor Iqrar Ahmad Khan said Pakistan had a rich culture. He said more should be done to promote creativity among students. He said the festival would provide students space to exhibit their skills.
Earlier, a folk dance contest was held. Islamia University of Bahawalpur came first, Beaconhouse National University was second and Lasbella University of Agriculture, Water and Marine Sciences came third.
Published in The Express Tribune, April 3rd, 2015.