Healthy initiative: Nestlé supports Lahore Literary Festival

LAHORE:

Nestlé Pakistan will be supporting the third edition of the Lahore Literary Festival (LLF) that will be held from February 20 to 22 at the Alhamra Art Centre.

The festival will feature panel discussions with prominent people from the world of the arts and literature. There will also be book launches and book signings in addition to poetry recitals, musical performances and art shows. Apart from English, the LLF will feature sessions in Urdu, Punjabi and Seraiki. “Literature is a means to opening minds and understanding the experiences of others. Pakistan has a rich culture and this reflects in our literature.

We are excited to partner with the LLF, which is truly a commendable initiative to inspire interest in the arts. Our support is in line with Nestlé’s focus on wellness; physical and mental,” said Waqar Ahmad, head of corporate affairs at Nestlé Pakistan. Nusrat Jamil, president of the LLF 2015 Advisory Board, said, “It is heartening to see that a company like Nestlé is stepping up to support literature. We hope that this partnership and support will continue in the long term.”

Published in The Express Tribune, February 20^th, 2015.