A gorgeous bridal shoot is doing rounds on social media these days. In the picture, models Meera Ansari and Sana Ansari are not posing but are rather sharing a casual moment in bridal couture that appeals the eye. This is a picture from photo shoot of fashion designer Farah Talib Aziz’s Spring Summer Collection 2015.
“The inspiration behind my latest couture collection is the joy and excitement among young girls that fuels our desi weddings. The love, passion and energy involved in a best friend or sister’s wedding wanted me to create a colourful and fun feminine collection; something that is not overly embellished can be re-worn and is very special for the client.”
Though all the major designers are gearing up for the upcoming tally of fashion weeks, Talib has opted out of it this year.
“There are a lot of very exciting plans in the pipeline and fashion week is one of them but unfortunately not this year. We are currently working towards an Eid collection that will abide by our feminine, pastel and delicate aesthetics while bringing in a contemporary flair that can be comfortably worn by all ages,” says Aziz. This will be followed by an Autumn/Winter couture collection, which focuses on intricate bridals that are being designed to be later utilised as separates.
“In 2015 we have a lot going in terms of expansion and innovation. Although I have been in the business for over a decade, I still get very nervous [when it comes to] of presenting my new collections,” adds Aziz. She is optimistic that all the different collections, from print to couture will be well received. “We plan to go out of our comfort zone and add a commercial element to the label, the details of which you will be hearing about very soon!”
In 2015 Aziz started her namesake label from home, with a single karigar, in 2005. As a child she was would always stitch her own clothes, incorporating avant-garde silhouettes and bold cuts that were not being worn or stitched by the locals. “My fascination for making clothes leads to an increased obsession for embellishments and embroideries leading me to learn a range of hand embroideries from French knots to shadow works.”
Looking at her designs, it seems she has a professional degree in design but Aziz refuses to assert that, stating, “I have not studied a structured degree in fashion design but I have learnt each element from pattern cutting to cutwork through various courses”. Her daughter, who works with her, has done her bachelors from the University of the Arts London and brings a totally new approach to colour coordination and the fusion of Western and Eastern silhouettes. “When I look at my interns and employees from Indus (Indus Valley School of Arts and Architecture). I am highly impressed by their level of practical and theoretical knowledge. The university is commendable and I highly recommend it over any international fashion institute if one wishes to work in the local market.”
Farah Talib Aziz’s Couture Studio is based in Karachi and they stock their ready-to-wear exclusively at Ensemble, Karachi. This year, however, this respective team has plans of expanding their ready-to-wear in Lahore, Islamabad and Dubai.
Published in The Express Tribune, February 9th, 2015.
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Correction: In an earlier version of this story, Sana Ansari was erroneously identified as Saba Ansari. The error has been fixed.