FILE PHOTO
Pakistan Tourism Development Corporation (PTDC) Managing Director Chaudhry Kabir Ahmed Khan said that the company has achieved its target to promote domestic tourism and improve the country’s image at national and international level.
“Despite negative projection of our image by international media, we have witnessed more than 30% increase in tourism,” said Khan.
The corporation initiated steps to facilitate tourists and enhance revenue generation of the company to make it more self-sustaining by taking initiatives in security provision.
“Elaborate measures were taken to provide safety to foreign tourists visiting the country, for which PTDC has increased security at popular resorts,” said the MD.
“PTDC has planned to introduce Tourism Friends Club card, through which overseas Pakistani tourists can receive discounts, packages and transport services.”
He added that tourist traffic to more popular attractions has considerably increased in the past two years, with many people visiting new destinations like Gilgit, Hunza, the Fairy Meadows and other distant valleys.
“PTDC will welcome development and establishment of projects in different parts of the country under public-private partnership programme,” added Khan.
“In addition, PTDC land at the Gaddani Beach and in Balochistan can be utilised for launching projects like a beach resort, outdoor and indoor facilities and water sports clubs that can help the economy.”
Meanwhile, Khan informed that PTDC has not been affected by the 18th Amendment, only tourism ministries were handed over to the provinces, while the provincial governments and concerned district management were in a close contact with PTDC to ensure the security of the tourists, he said.
Published in The Express Tribune, September 6th, 2014.
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