Americans sweep the MTV Europe Awards

Lady Gaga picks up three top prizes, awards crowned Katy Perry, teen idol Justin Bieber and a dozen US outfits.


November 08, 2010

MADRID: Americans cleaned up at the MTV Europe Awards on Sunday, as Lady Gaga picked up three top prizes and awards crowned Katy Perry, Canadian teen idol Justin Bieber and half a dozen US outfits.

“Desperate Housewives” star Eva Longoria trumped Lady Gaga’s now infamous meat dress by sporting a tongue-in-cheek ‘Spanish ham dress’ to host the event.

The 35-year-old actor, who had said before the event she planned to “pull off some way-out outfits,” was true to her word. After switching between half a dozen outfits, from magenta slit-front tuxedo jacket to black, shoulder-less mini dress, she shimmered on-stage in a layered satin gown.

Longoria later waddled onstage in a life-size tribute to the “meat dress” — made entirely of raw steak — which Lady Gaga wore to the September MTV music awards in the United States.

A ‘Free Your Mind’ award rewarding social responsibility went to Shakira for her campaigning for education of disadvantaged children - most recently using the proceeds from the “Waka Waka” World Cup anthem.

The MTV Europe Awards are held each year in a different European city, with past hosts including Copenhagen in 2006, Liverpool in 2008, Lisbon in 2005, Rome in 2004, Paris in 1996 and Barcelona in 2002.

From Lady Gaga to Justin Bieber and Eminem, here’s a round-up of what the winners said as they accepted their awards.

Shakira

I’d like to thank all the people around the world who joined me with the “Waka Waka”.

Katy Perry

Fans and people and admirers, you have the power. Thank you.

Eminem

I hope this [award] is mine.

Tokio Hotel

I want to thank everyone at home who voted for us like crazy. I don’t know how you guys do it but it’s incredible.

Kesha

I would not be standing here without my amazing, crazy, beautiful fans.

Lady Gaga

This means so much to me. Europe, I love you.

Justin Bieber

It’s a big achievement for me.

Jon Bon Jovi

Thanks for making us icons. AFP

With additional information by the News Desk

And the award goes to

Best Female Artist: Lady Gaga

Best Male Artist: Justin Bieber

Best Song: “Bad Romance” - Lady Gaga

Best Video: “California Girls” - Katy Perry

Best Pop Act: Lady Gaga

Best Rock: Thirty Seconds to Mars

Best New Act: Ke$ha

Best Alternative: Paramore

Best Hip Hop: Eminem

Best Live Act: Linkin Park

Best World Stage Performance: Tokio Hotel

Best European Artist: Marco Mengoni

MTV Global Icon Prize: Bon Jovi

Published in The Express Tribune, November 9th, 210.

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