Being the predominant shade of choice this spring, neon colours have taken over not only the runways but also retail outlets by a storm. Whether it is head to toe neon or just neon accents, these bright shades are all the rage.
Recently, Nickie n Nina launched its quirky, ready-to-wear casual range Neon. “It is a mother daughter concept collection,” says Nickie, “we wanted to create a range that is wearable by all age groups. Older women today want to wear trendy and fun clothes. Long gone are the days that middle aged women would opt for basic silhouettes.”
“The design house creates silhouettes and cuts that can be worn by all sorts of body types. All tunics come with optional drawstring belts. Skinnier girls can always belt the tunic to make it more flattering but the outfits are designed in such a manner that the average Pakistani woman can also find a flattering cut,” she continues.
The range comprises of pure cotton stripped palazzos, kurtas, tunics and jumpsuits. Even though jumpsuits have been overdone and have become quite boring, people in Pakistan are still trying hard to hang onto the trend. The range is infused with white to make the neon colours pop. The design house has kept the prints monochrome and allowed for the neon accents to shine and do the talking. The colour palette predominantly ranges from electric pink and atomic tangerine orange to parrot green and forget-me-not blue paired with monochrome prints.
The design house has kept the embellishments subtle, with light embroideries and shoulders with pearl and fringe details and pockets. The collection has wavering hemlines that can be paired with tailored pants or leggings.
“It is a capsule collection and we will be capping the production,” continues Nickie, “it is not for mass production and will be available in Karachi and Lahore at our retail outlets.”
The design house plans on coming out with two separate volumes for the summer with different aesthetics. “This is the first volume and we will come out with the second one later on in the summer.”
Published in The Express Tribune, May 15th, 2014.
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