Pakistani designers to showcase in the city of gold

Farah Ali and Mohsin Saeed will exhibit their jewellery and apparel at The Purple Sanctuary from April 22 to April 23.

DUBAI: There is no gainsaying the sense of regality that jewellery and exotic fabrics evoke in most women. Representing each woman’s personal taste, they are reflective of uniqueness and individuality. To celebrate these attributes, jewellery designers Farah Ali and Mohsin Saeed of lifestyle brand The PinkTree Company will exhibit their work in the city from April 22 to April 23.

The exhibit will take place at the Thai-oriented spa The Purple Sanctuary by Zehra Karim. The event will essentially be an ode to fashion, and majestic calligraphic traditions that have been revitalised with a hint of contemporariness. Farah’s pieces showcase her contemporary interpretation of calligraphy-inspired jewellery, which is available in 24-carat plated gold. The jewellery designs will be supplemented by sophisticated cuts, drapes and subtle embellishments of The PinkTree collection.



With Dubai rapidly emerging as a fashion hub, it is fitting to see Pakistani designers showcasing their work here. Farah considers the city as home and has become a prominent player in the jewellery business. She stocks her pieces at the Gallery Lafayette and has accessorised known Emirati television personalities.

After establishing themselves in Pakistan, Farah and Mohsin have transcended boundaries to venture out into a competitive market, where the audience is well versed in exquisite fashion and quality craftsmanship.

We wish the two best of luck for their trunk show.

Published in The Express Tribune, April 22^nd, 2014.

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