Gul Ahmed showcases limited edition collection at Fashion Pakistan Week 6
Gul Ahmed introduces a new Spring/Summer line that is a departure from their usual offerings.
Gul Ahmed steps ahead on the catwalk. PHOTO: PUBLICITY
Amidst last week’s couture collections at Fashion Pakistan Week 6, textile group Gul Ahmed also showcased a limited edition collection of silk-based outfits. The line titled Lamis Digital Silk was featured on the third day of Fashion Pakistan Week 6.
Inspired by baroque, Islamic art and Mughal interiors, the collection comprises of intricate digital details and rich commanding colours in silk and chiffons. The entire collection plays with deep reds and orange hues and displays a contemporary take on traditional designs.
Speaking about the collection, Chairman Gul Ahmed Bashir Ali Mohammad said, “The runway was our stage and the entire collection consists of creative designs filled with exuberance. We have created elaborate and technically marvellous garments that would make anyone watching wanting more.” The collection is a reflection of both creativity and style, comprising mixed separates and a vibrant color palette for the young at heart. The upcoming statement skirt which is part of the collection is all set to be the next must-have.
“We take pride in our ability to innovate and have integrated this brand value into every aspect of our operations. From the factory processes and machinery in our manufacturing facilities to the final products that are made available to our consumers, we ensure that we constantly innovate to provide our customers with superior products at competitive prices with great attention to detail. The Lamis Digital Silk collection features a variety of innovative digital prints in traditional designs and modern cuts and silhouettes. We expect that it will bode well with the customers,” said Mohammad. “Fashion is the best form of self-expression. We like to design pieces that form the coolest wardrobe but are ultimately wearable and create a strong and modern statement,” he added.
With the new season about to set in, the brand wanted to launch a new line of prints on the runway. Since Gul Ahmed usually caters to the masses, the brand’s fashion shows are extremely exciting and offer an opportunity to surprise the audience. The runway collection was a more dramatic version of the collection that will soon be available in stores.
In their textile house, Gul Ahmed has 150,000 spindles, 300 weaving machines and modern yarn dyeing, processing and stitching units — everything from cotton yarn to finished products is created there. The brand has remained popular throughout its 60 years and offers a range of products, from home accessories to fashion clothing. Gul Ahmed’s retail store Ideas includes fabrics, ready-to-wear clothing and home accessories. The brand also has a formal clothing line called G-Pret.
Published in The Express Tribune, February 26th, 2014.