Spring fling: Al Karam to launch Spring/Summer collection
With warmer weather on the horizon, it’s time to stock up on lawn.
Al Karam’s latest collection is available in a wide variety of colours and prints. PHOTOS: PUBLICITY
Yes, it’s THAT time of the year again. With spring fast approaching, it’s time to put away the shawls and head to the stores for the latest lawn collections. That highly anticipated time is almost here when we can expect designers to put forth their latest in breezy lawns. As more and more designers join the lawn collection bandwagon every year, the tizzy it triggers among the women has reached a league of its own.
As we brace ourselves for this year’s lawn excitement, guaranteed to turn into a full blown frenzy by the time summer approaches Al Karam’s spring collection gives us a glimpse into what we can expect in the upcoming months.
Fully geared for the season, the assortment on offer titled The Joy of Spring has a total of nine different collections featuring a total of 83 unique designs and styles. The line embodies the energetic, youthful spirit of spring and each outfit reflects a design philosophy that has been meticulously crafted, keeping Al Karam's trademark look very much present in each piece.
The collection draws inspiration from varied historic and cultural sources and meshes together a number of daring styles to provide a large selection for one to choose from. The collection comprises pastel colours available in a wide variety of prints and cuts and delicate embroidery along the neckline and bodice. According to a press release, customers can expect to see this latest collection in outlets and with other distributors across the country starting February 21.
Published in The Express Tribune, February 22nd, 2014.
As we brace ourselves for this year’s lawn excitement, guaranteed to turn into a full blown frenzy by the time summer approaches Al Karam’s spring collection gives us a glimpse into what we can expect in the upcoming months.
Fully geared for the season, the assortment on offer titled The Joy of Spring has a total of nine different collections featuring a total of 83 unique designs and styles. The line embodies the energetic, youthful spirit of spring and each outfit reflects a design philosophy that has been meticulously crafted, keeping Al Karam's trademark look very much present in each piece.
The collection draws inspiration from varied historic and cultural sources and meshes together a number of daring styles to provide a large selection for one to choose from. The collection comprises pastel colours available in a wide variety of prints and cuts and delicate embroidery along the neckline and bodice. According to a press release, customers can expect to see this latest collection in outlets and with other distributors across the country starting February 21.
Published in The Express Tribune, February 22nd, 2014.