Did you know?: Katrina plans to target false claims in ad world
Katrina plans to target false claims in ad world.
The Central Consumer Protection Council (CCPC) is planning to target companies and celebrities endorsing a product for any false claims in advertisements. Actor Katrina Kaif supports this cause and believes it will make both the actor and brand more responsible.
“I don’t know enough about it [the rule], but if that is the case, it is very good. It will enforce quality control and it’s going to make the actor and the brand a little more responsible and careful in making a claim,” the 29 year old said while unveiling a new hair care range by L’Oréal Paris.
“It’s important that you don’t mislead people. So, if you are making a claim in an advertisement, hopefully your product should deliver that promise,” she added.
The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.
Katrina says she has always been responsible while endorsing any brand. “I think I have been very conscious throughout my career. I can’t go back and remember every line of every ad I have done, but I think for the most part, I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do,” she said.
Published in The Express Tribune, February 8th, 2014.
“I don’t know enough about it [the rule], but if that is the case, it is very good. It will enforce quality control and it’s going to make the actor and the brand a little more responsible and careful in making a claim,” the 29 year old said while unveiling a new hair care range by L’Oréal Paris.
“It’s important that you don’t mislead people. So, if you are making a claim in an advertisement, hopefully your product should deliver that promise,” she added.
The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.
Katrina says she has always been responsible while endorsing any brand. “I think I have been very conscious throughout my career. I can’t go back and remember every line of every ad I have done, but I think for the most part, I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do,” she said.
Published in The Express Tribune, February 8th, 2014.