Mehreen Syed launches beauty blog
A visual treat, the website comprises posts on make-up, hair, skincare, fashion, fitness, health and lifestyle.
With expert advice, the website aims to cover all facets of beauty for South Asian females.
After making her mark as one of Pakistan’s top models, Mehreen Syed is now all set to provide us with a full-on desi guide on all things beauty. She recently launched her blog called desibeautyblog.com.
With a star-studded editorial team, including fashion heavyweights Hassan Sheheryar Yasin and Deepak Perwani, the blog aims at covering all facets of beauty for South Asian females aged 15 to 35.
A visual treat, the website comprises posts on make-up, hair, skincare, fashion, fitness, health and lifestyle from desi experts who hail from all around the globe.
Syed tells The Express Tribune about ‘The Dream Team’: “The team behind desibeauty has been carefully selected to ensure quality content. We have as members iconic desis from California, Toronto, Chicago, London, Brussels, Dubai, Lahore and Mumbai to ensure that we provide a global perspective.”
Our favourite section has to be Nani K Totkay, which reflects of the South Asian tradition of valuing and taking advice from elders. The section’s description colloquially reads: “All we know is that Nani K Totkay is our good ol’ nani jee, full of love, lots of tips and desi totkays!” We love it!
Many online beauty guides provide generalised tips on beauty and healthcare. Desibeauty is tailored to address the beauty needs of South Asian women, which is a breath of fresh air. About the vision behind the blog, Syed says, “[It attempts to] fill a gap — it is a source of [help] for South Asians and focuses on beauty, inside and out.”
We wish Syed and the Desibeauty dream team all the best!
Published in The Express Tribune, January 12th, 2014.