Digital Activation: Anoushey new BOSE brand advocate
A company handout said the association will be driven through user experience shared exclusively on social media.
KARACHI:
Popular TV host and VJ, Anoushey Ashraf, becomes the first official brand advocate for BOSE in Pakistan. Bluefish Audio, distributors for BOSE in Pakistan, recently partnered with Anoushey Ashraf for a first of its kind digital brand activation partnership in the country.
A company handout said the association will be driven through user experience shared exclusively on social media. “Digital devices and technology are my known weak points and I am very excited to work with BOSE. Watch out for some classy shares, updates and tweets,” said Anoushey Ashraf at the signing event.
Published in The Express Tribune, December 7th, 2013.
Popular TV host and VJ, Anoushey Ashraf, becomes the first official brand advocate for BOSE in Pakistan. Bluefish Audio, distributors for BOSE in Pakistan, recently partnered with Anoushey Ashraf for a first of its kind digital brand activation partnership in the country.
A company handout said the association will be driven through user experience shared exclusively on social media. “Digital devices and technology are my known weak points and I am very excited to work with BOSE. Watch out for some classy shares, updates and tweets,” said Anoushey Ashraf at the signing event.
Published in The Express Tribune, December 7th, 2013.