The aim of this movement is to educate every Pakistani on the importance of consuming safe milk. PHOTO: FILE
LAHORE: Milk production in Pakistan is on the rise, making it the fifth largest milk producing country globally. Pakitan’s annual milk production is 35.6 billion litres, out of which some 6 billion litres are wasted due to a lack of storage capacity and cold supply chains.
To remedy this, Nestle Pakistan, a global food giant has kicked off the “Pakistan Safe Milk Movement” campaign, in collaboration with another multinational packaging giant TetraPak Pakistan. The aim of this movement is to educate every Pakistani on the importance of consuming safe milk.
Pakistani consumers are smart enough to make the right decision once given the right information, said Syed Babar Ali, a renowned entrepreneur and the member board of directors of Nestle Pakistan, while speaking at the occasion. This movement will result in improving the overall quality of dairy farming in Pakistan and has the potential of making Pakistan a major exporter of milk in the global market, Ali added.
Milk treated at Ultra High Temperatures (UHT), more commonly referred to as UHT milk, makes up around 3% of the total milk consumed in Pakistan. If we add the usage of pasteurised milk then this percentage comes to around 4%. Still 96% of milk being consumed in Pakistan is open milk, with a high ratio of adulteration, and this 96% is the huge market.
Nestle is involved in numerous initiatives to create shared values, including farmer development, training of female livestock workers through external dairy development projects and model farms among many others, said Waqar Ahmad, head of corporate affairs Nestle Pakistan.
Nestle purchases milk from more than 190,000 farmers daily through 3,500 milk collection centres in a 146,000 square kilometres area. With this the company has so far trained some 20,000 farmers.
Tetra Pak Pakistan is partnering with Nestle Pakistan in this movement.
“We realise and appreciate the need for creating awareness about milk safety”, said Osman Bucha, Director Marketing Tetra Pak Pakistan. Through an integrated awareness campaign supported by seminars, we see Nestle’s Pakistan safe milk movement as a platform for helping consumers in making informed decisions about what constitutes safe and hygienic food, he added.
Published in The Express Tribune, November 20th, 2013.
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COMMENTS (11)
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I heard you people use PRESERVATIVE for preservation of milk WHICH ARE CANCEROUS.YOU PEOPLE COLLECT MILK FROM different sources so how could it be safe and guaranteed pure .
Unfortunately, many of the so-called 'safe milk producers' are trying to thumb loose milk distributors, and for this these companies employing the latest PR tactics and methods. And they are doing the same what has been already done by the urea producers to the local CNG industry. Other than offering the 'safe milk' on 'higher prices', a majority of these sacred cows in the dairy industry is spending million on advertising, marketing and packeging, while the prices are always higher for the general consumers.
These FMCGs and our government collude to destroy dairy farmers financially and provide poor quality milk to consumers. Poor quality milk can be easily detected by electronic milk analyzers but the government wont deploy these gadgets with local health inspectors or appoint these officer on merit. Only if this step is taken, consumers will get good quality milk. Dairy farmers will get good prices for their milk because the artificially created good supply from adulterated milk will vanish. Both the farmers and consumers will benefit, along with government as we are facing 3-4% GDP loss because of malnutrition. Decrease in diseases will be another benefit. But then farmers will not sell their milk to these FMCGs at 36-41 rupees/liter nor will the consumers buy tetra packed milk(including milkpak and anhaar) at 90+ rupees. Moreover, UHT treated and pasteurized milk have low nutritional value than raw milk if boiled at good temperature.
@Aziz:
Pasteurized milk has short shelf life and requires modern/efficient/refrigerated distribution system.
By the way how many developed nations have allowed these multinational companies to market packaged milk. If Tetra pak milk is good why pasteurized is sold in those well developed countries.
Can some one reply........
Nestle is multinational and much better than any other company in the market. But even than the milk is not better than fresh because pack milk is full of chemicals to increase the shelf life. The chemicals which are being used in Pakistan are mostly substandard due to lack of legislation for the consumers.
@MAJID: Well the campaign seems to be about awareness and making informed decisions. We are a stereotype nation and dont make logics at times. But your comment regarding vegetable fat mixed with skimmed milk doesn't make sense at all. Secondly, how and at what price what is sold in Afghanistan has nothing to do with this campaign, is it? I am not favoring Tetra Pak or Nestle but these companies are run in Pakistan by our local executives and headed by one of the best entrepreneurs our country has ever seen and this campaign is endorsed by himself. Has to be logical, right?
is nestle not taking out cream fm milk and mix with SKIMMED MILK VEGETABLE FAT 26^ BEC PRICE OF CREAME IS 1000 TIMES HIGHER IN AFGHANISTAN THAN MILK PURE SOLD IN PAKISTAN. IS TETRA PACK IS NOT WORTH TAKE NOTICE BY COMPETITION COMMISSION, WHY WHEN IT COMES MILK , FRUIT JUICE, TETRA-NESTLE NAME COME UP JOINTLY. WHY COCA COLA AND PEPSICOLA NEVER THROW DIRT. ALL SECRET THEY KNOW. HOW MUCH PERCENTAGE OF PROFIT DEC BY NESTLE IN WATER, HW MNY WATER COS. TAKEN OVER. HUGE PROFIT REPATRIABLE. SEE STOCK MKT SHOWING WHAT PROFIT. THEY MADE MONEY LONG TIME,
Reminds me of the famous slogan of Milkpak. "Naturally Better". Brilliant.
lol..Those who mix chemicals in milk are telling us about safe milk. What a joke.
Here is my own awareness campaign. Watch out for greedy corporations. Here are 2 examples.
1) Nestle CEO: Water Is Not A Human Right, Should Be Privatized.
2) The B.C. government is under fire for their lack of water regulations, which allows companies to use and resell millions of litres of water without paying a cent to the province.
The Nestlé Waters Canada operates in Hope, B.C. and uses 230 million litres of fresh water every year from an aquifer in the Fraser Valley. It’s the same aquifer the residents of the valley use for their water.The food and beverage giant is not required to measure, report or pay for the water because of B.C.’s lack of regulations on its use. Nestlé then takes the ‘free’ water and sells it back to consumers across Western Canada. 1 Litre bottle costs more than 2 dollars at retail counter.