From high street to streamliners: ‘Defined by nature, led by science'
Toni &Guy in Karachi cosies up with Elemis to promise nature and luxury, but is it more than just pretty packaging?.
Rachel Leah Jones and Saeeda Mandviwalla. PHOTOS: PUBLICITY
KARACHI:
When you hear the name Toni & Guy (T&G), you automatically think ‘hair’. So imagine our surprise when Toni & Guy invited The Express Tribune to come on over to talk skin instead.
As it turns out, a British spa and skincare brand Elemis has decided that the T&G in Karachi be the first salon in Pakistan to offer Elemis skin and body therapies as well as a limited range of retail products. Elemis itself was the result of one woman’s ambition to create a skincare line which is “as close to nature as possible with no expenses spared”.
“I wanted to benchmark skincare like I’ve benchmarked haircare,” T&G franchise owner and art director Saeeda Mandviwalla says about her decision to bring Elemis to Pakistan. “I wanted to bring something which gives instant results to my clients. Elemis is tested to the extent a product can be and their ingredients, grown in farms over the world, are special and potent.”
Nature in a pricey bottle?
Elemis Trainer and senior certified skin and body therapist Rachel Leah Jones has flown in from Dubai to train the team at T&G Karachi for a second session. She tells us the brand uses plenty of “marine-life extracts”.
“We use a type of seaweed in our pro-collagen range which is known as padina pavonica. It’s grown in Malta and we have our own little glass houses in the sea where we grow it. We take the first extract of the product.”
She points out that while other products also use padina pavonica, they use the tenth extract. To explain how that makes a difference, she says, “It’s like a cup of tea. If you have 10 tea cups made from one tea bag, which one will be the strongest? The weakest will be the tenth.” She adds that their products use the first extract from every raw material, be it lavender, rose or chamomile.
The big sell for Elemis is the use of natural plants and oils. “Take Moringa oil for example,” she says. “Elemis tested and found Moringa oil was 1,700 times more anti-oxidising than any other oil.”
If you’ve gone through years of trying products, by now you know nothing is 100% natural. But Jones claims the brand is about as natural as it gets, minus the preservatives which are used “to give the product shelf live.” She confirms that none of the products are tested on animals.
Anglophiles in our own skins
While many skin and beauty breakthroughs are made in western laboratories, it takes a few decades to bring diversity to product lines. For years, people with darker skin tones struggled to find the perfect shade of foundation, which could infinitely range from English Rose to a Madrid tan, but nothing darker. So why trust a brand developed for skin types used to grey skies and brief summers?
Jones explains while Elemis did start in England, it quickly landed in cruise ship spas where the audience was global. Hitting on the great South Asian blind spot, she dives into her tool box and comes out with the Tri-enzyme facial – designed to “brighten and lighten”.
“Especially in Dubai and in Pakistan, people want to lighten their skin – but it’s not only that. They are concerned with breakouts, T-zones, blackheads because of the pollution and the weather.” The Elemis trainer promises facials like the SOS Purifier will target that, but only if you listen to the skin consultant and follow up with a home regimen.
Part of what Jones flew down to teach is something most of us miss in our skin care routines – the quality of the product is the baseline but how you apply it is the holy grail. Facial and body therapists are trained to understand how to stimulate the dermis, to circulate the blood and to get the most out of products that take a substantial bite out of your salary.
Many people get facials, body massages or call over a masseuse to their homes but Saeeda Mandviwalla promises, “The moment you get this [the therapies] done, you are never going back.”
To pay Rs6,000 a pop makes you stare the obvious question in the face – is it worth it? Will a Tri-enzyme facial get rid of acne war scars?
No. Old scars cannot be ‘facialed’ away; there are no miracles in bottles. But as Jones explains, “The therapies will help lighten and remove old pitting from acne. Once it does, it will stay that way.” But before you fork over a few grand after your facial to buy the retail range, T&G promises to give samples of Elemis so you know what you’re in for!
There’s a hole in my pocket
Salon Facial Brand used Cost
Toni & Guy SOS Purifying Elemis Rs6,000
Peng’s Hydraclean treatment Guinot Rs3,500
Bina Khan Cleansing Dermalogica Rs2,500
*The facials mentioned above will be customised according to your age, skin type and condition
Published in The Express Tribune, October 8th, 2013.
When you hear the name Toni & Guy (T&G), you automatically think ‘hair’. So imagine our surprise when Toni & Guy invited The Express Tribune to come on over to talk skin instead.
As it turns out, a British spa and skincare brand Elemis has decided that the T&G in Karachi be the first salon in Pakistan to offer Elemis skin and body therapies as well as a limited range of retail products. Elemis itself was the result of one woman’s ambition to create a skincare line which is “as close to nature as possible with no expenses spared”.
“I wanted to benchmark skincare like I’ve benchmarked haircare,” T&G franchise owner and art director Saeeda Mandviwalla says about her decision to bring Elemis to Pakistan. “I wanted to bring something which gives instant results to my clients. Elemis is tested to the extent a product can be and their ingredients, grown in farms over the world, are special and potent.”
Nature in a pricey bottle?
Elemis Trainer and senior certified skin and body therapist Rachel Leah Jones has flown in from Dubai to train the team at T&G Karachi for a second session. She tells us the brand uses plenty of “marine-life extracts”.
“We use a type of seaweed in our pro-collagen range which is known as padina pavonica. It’s grown in Malta and we have our own little glass houses in the sea where we grow it. We take the first extract of the product.”
She points out that while other products also use padina pavonica, they use the tenth extract. To explain how that makes a difference, she says, “It’s like a cup of tea. If you have 10 tea cups made from one tea bag, which one will be the strongest? The weakest will be the tenth.” She adds that their products use the first extract from every raw material, be it lavender, rose or chamomile.
The big sell for Elemis is the use of natural plants and oils. “Take Moringa oil for example,” she says. “Elemis tested and found Moringa oil was 1,700 times more anti-oxidising than any other oil.”
If you’ve gone through years of trying products, by now you know nothing is 100% natural. But Jones claims the brand is about as natural as it gets, minus the preservatives which are used “to give the product shelf live.” She confirms that none of the products are tested on animals.
Anglophiles in our own skins
While many skin and beauty breakthroughs are made in western laboratories, it takes a few decades to bring diversity to product lines. For years, people with darker skin tones struggled to find the perfect shade of foundation, which could infinitely range from English Rose to a Madrid tan, but nothing darker. So why trust a brand developed for skin types used to grey skies and brief summers?
Jones explains while Elemis did start in England, it quickly landed in cruise ship spas where the audience was global. Hitting on the great South Asian blind spot, she dives into her tool box and comes out with the Tri-enzyme facial – designed to “brighten and lighten”.
“Especially in Dubai and in Pakistan, people want to lighten their skin – but it’s not only that. They are concerned with breakouts, T-zones, blackheads because of the pollution and the weather.” The Elemis trainer promises facials like the SOS Purifier will target that, but only if you listen to the skin consultant and follow up with a home regimen.
Part of what Jones flew down to teach is something most of us miss in our skin care routines – the quality of the product is the baseline but how you apply it is the holy grail. Facial and body therapists are trained to understand how to stimulate the dermis, to circulate the blood and to get the most out of products that take a substantial bite out of your salary.
Many people get facials, body massages or call over a masseuse to their homes but Saeeda Mandviwalla promises, “The moment you get this [the therapies] done, you are never going back.”
To pay Rs6,000 a pop makes you stare the obvious question in the face – is it worth it? Will a Tri-enzyme facial get rid of acne war scars?
No. Old scars cannot be ‘facialed’ away; there are no miracles in bottles. But as Jones explains, “The therapies will help lighten and remove old pitting from acne. Once it does, it will stay that way.” But before you fork over a few grand after your facial to buy the retail range, T&G promises to give samples of Elemis so you know what you’re in for!
There’s a hole in my pocket
Salon Facial Brand used Cost
Toni & Guy SOS Purifying Elemis Rs6,000
Peng’s Hydraclean treatment Guinot Rs3,500
Bina Khan Cleansing Dermalogica Rs2,500
*The facials mentioned above will be customised according to your age, skin type and condition
Published in The Express Tribune, October 8th, 2013.