Mango exports: First consignment dispatched to Australia

High commissioner urges Pakistan to maintain momentum, boost exports.

Pakistani mango exporters are now using Hot Water Treatment (WHT) technology that has increased the shelf life of fruits from just seven days to around 40 days. PHOTO: FILE

KARACHI:


Australian High Commissioner to Pakistan Peter Heyward has said that Australia can become a big market for Pakistani fruits, especially mangoes, if Pakistan continues to work on improving the quality of its produce.


He was speaking to leading fruit exporters in Pakistan at a ceremony organised on the occasion of dispatching the first mango consignment to Australia.


Director Durrani Associates, AQ Durrani, speaking to the ceremony said that the first consignment to Australia is just 4.5 tonnes of mangoes, worth $31,000. However, with this start, Pakistan is expected to export 15,000 tonnes of mango annually to Australia, which will increase with every passing year.

He said that Pakistani exporters have been exporting quality mangoes to Saudi Arabia and the United Arab Emirates on lower prices but with the opening of new markets like South Korea and Australia, they can get better prices.

Pakistani mango exporters are now using Hot Water Treatment (WHT) technology that has increased the shelf life of fruits from just seven days to around 40 days. With the opening of markets like South Korea and Australia, exporters are now looking for lucrative markets other than the traditional markets of Gulf Countries and Europe.

Published in The Express Tribune, August 30th, 2013.

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