LAHORE: With Ramazan nearing its end, the stress of buying the perfect Eid outfit looms over the heads of Lahori women. Numerous fashion designers and entrepreneurs showcased their latest collections at the two-day Labels Eid exhibition which started on July 24. As happy customers filled the store, it proved that the Eid exhibition at Labels is still the most coveted event of the season.
The store has a first come, first serve policy and unfortunately, a limited stock. As a result of the customer frenzy, designers ended up taking orders of desired outfits from customers, which they could pick up at a later date.
A lot of designers at the exhibition displayed heavily-embellished silks and chiffons. PHOTO: SHAFIQ MALIK/EXPRESS
This year, the exhibition featured Ayesha Khurram, Nadia Ellahi, Suffuse by Sana Yasir, Shaffaq Muzammil, Nida Azwer, Sania Maskatiya, Silk by Fawad Khan, Teena by Hina Butt, Rabia & Nevine, Farah Zubair, Safia Abbas, Chapter 13, Komal Ali, Sameen Kasuri, Zainab Salman, Aisha Khadeeja and Moire Art of Dressing. The average price range was between Rs5,000 and Rs30,000.
Rabia & Nevine, whose clothing line is practical and wearable, was the most popular rack at the exhibition and ended up selling the highest number of outfits. Their average price ranged from Rs8,000 to Rs15,000.
Since the weather is still hot and humid, cotton and chikinkari seem to be the best options when picking out Eid outfits. For those interested in fancier options, net and chiffon would be great alternatives too. Although a lot of designers at the exhibition showcased heavily-embellished silks and chiffons, these kinds of gaudy outfits might not be that comfortable to wear or even look at.
Published in The Express Tribune, July 26th, 2013.
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