He was just 19 and a student at Oxford University when his mother, former prime minister Benazir Bhutto, was murdered in December 2007 and he had the chairmanship of her Pakistan Peoples Party (PPP) thrust upon him.
After maintaining a relatively low profile for several years, Bilawal launched his political career with an impassioned speech at Garhi Khuda Bakhsh on the fifth anniversary of his mother’s death.
"Bhutto is an emotion, a love," he told a crowd of more than 200,000 supporters of the party founded by his grandfather Zulfikar Ali Bhutto, the charismatic premier deposed and hanged by military dictator Ziaul Haq in 1979.
Though Bilawal will not be old enough to run for parliament until September, his face adorns PPP election posters and TV adverts, framed between Zulfikar and Benazir, who was killed in a gun and suicide attack.
The PPP endlessly eulogises the dead Bhuttos as "martyrs" to the common man's struggle against oppression, but the threat of a Taliban attack means Bilawal has barely been seen in public in the run-up to the May 11 vote.
His only significant appearance so far came with his father, President Asif Ali Zardari, in a bizarre middle-of-the-night gathering on April 4 that was originally billed as a major rally to kickstart the PPP campaign for re-election.
Bilawal appeared uncomfortable as he addressed the small crowd haltingly in heavily accented Urdu, a far cry from the practised polish of his December speech and evidence of his upbringing in exile in England and Dubai.
Perhaps more damningly for the leader of a centre-left party, some PPP faithful have been unimpressed with Bilawal's failure to meet and charm the ordinary voter - something that came naturally to his mother and grandfather.
Given the rise over the past two years of Imran Khan-led Pakistan Tehreek-e-Insaaf (PTI), with its energetic youth wing, Bilawal's age is an asset for the PPP as it seeks to appeal to 25 million voters aged under 30.
The freshness represented by Bilawal is also important in light of the corruption scandals that have plagued Zardari and indeed Benazir, whose two governments were thrown out over graft allegations.
In her autobiography Benazir said Bilawal's birth was met with celebratory gunfire outside her hospital and cries of "Jiye Bhutto" - long live Bhutto.
With no other obvious leader emerging in the PPP, the young man whose name means "one without equal" looks likely to carry on the political legacy bequeathed to him by his mother and grandfather - whether he wants to or not.
COMMENTS (16)
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ
he isnt butto. he is bilawal zardari
@Liberal: Really? How far did dynastic politicians take you? I'm curious, seriously. Agreed, religion and ethnic parties aren't any better.
Bilawal is not "BHUTTO",he is Zardari.People should not be misguided.
Throw him in public and give him a nine-to-five job with a small apartment. If he survives for ten years, we will accept him as our heir. For now he is absolutely useless for us...
Bilawal: Total dis-connect with everything Pakistan!
"PAPA said that he wants DEAD BODY of another BHUTTO to win the elections ... and then he looked at me with his clever smile I got the message and ran way to DUBAI to SAVE my LIFE" ... from the Diary of Baby Bhutto Zardari!!!
Bilawal Bhutto Zardari may be too young to run in the general election, yet he can certainly cast his vote in these elections. As a PPP election advert shows him claiming to sacrifice everything for us or for the country, why he is not interested in merely casting his vote. This is the least he can do if he claims to be the head of the PPP and wants to do better for the masses and the country!
It is rational to sympathise with Bilawal for the losses his family has suffered, BUT that does not give him the birthright to lead a democractic party of a democractic nation. Birthright to rule in democracy is contradictory in itself.
If he needs to carry on a legacy, he should start as a worker, work himself up to elected council, and progress over the years. If he then proves to have the skill to take provincial and subsequently national positions,
But hey, Im kidding right, that cant happen in the PPP (or PML-N); they dont have intraparty elections anyway; it is all selection.
He is not even Bhutto. He is Bilawal Zardai,.
He is no heir of ours. This is not the dark ages.
He has no connection with the real people of Pakistan.....I think it's high time for an end to this dynasty rubbish.
It's time to move on and finally fix the country, let the citizens enjoy a 'normal' way of life.
They must leave this country forever as we dont need them.
Dynastic politics is far better than politics based on religion and language. I hate parties who do politics on linguistic basis.
May he remain absent forever from the politics of Pakistan, because that is good for him and good for Pakistan as well
Useless.