The minimalist

One of the easiest trends to follow for autumn/winter 2010 is minimalism.

One of the easiest trends to follow for autumn/winter 2010 is minimalism. It is a mixture of a strong and powerful statement displayed through understated chic. It is the revival of modern day power dressing, which offers simplicity and luxury with pared-down beauty.

Two designers who have used this trend marvellously are Celine and Stella McCartney. Celine was one of the most anticipated shows of the season and it definitely lived up to the hype. Phoebe Philo, the creative director of Celine, created a minimalistic collection in luxe fabrics. It was a collection created for the grown up woman - simple yet sexy clothing that is easy to wear.

Stella McCartney also showcased a stripped down collection which was depicted through beautiful tailoring that stood out against the elaborate golden setting of the Paris Opera House venue for her show. Her collection brought out a new found confidence. Narrow cropped trousers and cashmere knits paired with streamlined coats and wool dresses set the tone for McCartney’s collection.

This is an effortless and unfussy trend that does not require any rules. Although they are not the looks that may instantly grab your attention, these clothes do offer today’s modern woman a feel-good factor with an undertone of luxury. Matte leather, double faced cashmere and luscious silk make a woman feel beautiful without having to try too hard.

The key to this trend is to know and understand the lines and fabrics. The most important new cut is the A-line. It is terrific for an everyday smart look and can offer an extremely flattering silhouette even in a kameez.

Iman’s Dos:


  • Keep your hair in a tight bun

  • Apply minimal make-up

  • Buy clothes in staple colours

  • Pair with kitten heels


Iman’s Don’ts:

  • Over accessorise

  • Over embellish


Published in The Express Tribune, September 19th, 2010.
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