Closed connections: PTCL launches ‘reconnect’ campaign

Customers can get their closed landline connections restored by just paying 50% of the total outstanding amount.

ISLAMABAD:
Pakistan Telecommunication Company Limited (PTCL) has launched a campaign to enable customers to get their closed landline connections restored by just paying 50% of the total outstanding amount without any additional reconnection charges. In a press release, PTCL says the ‘Reconnect Landline Link’ campaign features a creative jingle ‘Come on People, Come on People’, sung and performed by Shahid Nazir known worldwide as ‘One Pound Fish Man’, that depicts affordability and reliability of PTCL’s landline network. “PTCL believes in nurturing local talent and this initiative is part of our broader efforts towards creating opportunities for the local talent to showcase their abilities,” commented Furqan Habib Qureshi, SEVP Commercial. “The strategic campaign portrays the significance of PTCL landline and enables our customers to return into the fold of the most reliable telecommunications network in the country,” he said.


Published in The Express Tribune, February 22nd, 2013.

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