The objective behind organising the festival was to revive people’s interest in Pakistani cinema, says PNCA director general. DESIGN: AMNA IQBAL
The week-long “Pakistani Film Festival 2013” aimed at revival of the film industry, kicked off on Thursday, at the Pakistan National Council of the Arts (PNCA).
Seven films, Ek Gunah Aur Sahi , Mohabbatan Sachiyan , Heer Ranjha, Koi Tujh Sa Kahan , Yeh dil aap ka huwa, Bulandi and Jhoomer , will be screened under the theme, “Be Pakistani, see Pakistani.” However, there will be no show on Friday due to Eid Miladun Nabi.
PNCA Director General Tauqir Nasir, while briefing the media, said the objective behind organising the festival was to revive people’s interest in Pakistani cinema. “It is a fact that films are one of the best ways to promote culture , but we are losing this platform,” he said.
“The film industry has nosedived because of neglect and lack of investment.” Pakistan is blessed with talent but all they lack is resources, new technologies and platform, Nasir added. It’s unfortunate that there are no cinemas in the capital which deprives residents from one of the biggest sources of entertainment, he stated.
The movies include hits from the past as well as more recent ones.
Published in The Express Tribune, January 25th, 2013.
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