And the award goes to...

The MTV Video Music Awards 2010 was a glitzy, fun ceremony that featured Taylor Swift singing about the infamous Kanye West outburst at last year’s event, a meat-clad Lady Gaga sweeping the nominations and Lindsay Lohan making fun of herself. Eminem and Lady Gaga took home the most gongs.

Video of the Year

“Bad Romance” - Lady Gaga

Best Pop Video

“Bad Romance” - Lady Gaga

Best Female Video

“Bad Romance” - Lady Gaga

Best Male Video

“Not Afraid”- Eminem

Best Hip-Hop Video

“Not Afraid” - Eminem

Best New Artist

Justin Bieber

Best Rock Video

“Kings and Queens” - 30 Seconds to Mars

Breakthrough Video

The Black Keys - “Tighten Up”


Best Dance Video

Lady Gaga - “Bad Romance”

Best Collaboration

Beyonce featuring Lady Gaga - “Telephone”

Best Collaboration Video

Lady Gaga featuring Beyonce - “Telephone”

Best Special Effects

Muse - “Uprising”

Best Art Director

Florence + the Machine - “Dog Days Are Over”

Best Cinematography

Jay-Z and Alicia Keys - “Empire State of Mind”

Best Direction

Lady Gaga - “Bad Romance”

Best Editing

Lady Gaga - “Bad Romance”

Published in The Express Tribune, September 14^th, 2010.