Stars have lost their magic: Paresh Rawal
Veteran actor is not in favour of extensive marketing.
The actor, who has pulled off all his roles to the best of his ability, feels his best is yet to come. PHOTO: FILE
MUMBAI:
Versatile actor Paresh Rawal feels film stars have lost their charm owing to extensive marketing and promotions.
“The stars have lost their magic in Bollywood. If I call myself a star, then no need to go door to door and ask the audience to come and watch me in theatres. There is no need for that. Does Rajinikant do that? Does any Southern star do that? Only we do that,” Paresh told IANS.
“We have blown this marketing thing out of proportion as, if we don’t do this, then we are going to die. Do aggressive marketing through TV and media. What is the need to go to Nagpur and wave your hands? People come because they like you. This is a very childish way of looking at marketing,” he added.
Paresh has witnessed the film industry very closely in his two decades long career, and says now the stars in Bollywood want to play characters and don’t want to sacrifice it for the sake of stardom.
“Star system will always be there, every film will need a star. Even if there is no star, you want to make somebody a star. Now fortunately, all the stars like Aamir Khan, Ranbir Kapoor, they have started playing characters,” said the 62-year-old.
Paresh recently turned producer with Akshay Kumar-starrer Oh My God, which not only won critical appreciation, but also raked in moolah at the box-office.
But the actor says he doesn’t associate himself with figures.
“I don’t associate myself with any kind of figures. INR1 billion, INR2 billion — they are just mere numbers. I feel the best film will stay with you. Few films will stay with me for ages like 3 Idiots, Kahaani, Vicky Donor, Oh My God,” said the actor.
“These are the health cinema which will entertain you with a message. It is good entertainment. Films like Teesri Manzil, Johnny Mera Naam were also good entertainment,” he added.
The actor, who has pulled off all his roles to the best of his ability, feels his best is yet to come.
Published in The Express Tribune, January 2nd, 2013.
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Versatile actor Paresh Rawal feels film stars have lost their charm owing to extensive marketing and promotions.
“The stars have lost their magic in Bollywood. If I call myself a star, then no need to go door to door and ask the audience to come and watch me in theatres. There is no need for that. Does Rajinikant do that? Does any Southern star do that? Only we do that,” Paresh told IANS.
“We have blown this marketing thing out of proportion as, if we don’t do this, then we are going to die. Do aggressive marketing through TV and media. What is the need to go to Nagpur and wave your hands? People come because they like you. This is a very childish way of looking at marketing,” he added.
Paresh has witnessed the film industry very closely in his two decades long career, and says now the stars in Bollywood want to play characters and don’t want to sacrifice it for the sake of stardom.
“Star system will always be there, every film will need a star. Even if there is no star, you want to make somebody a star. Now fortunately, all the stars like Aamir Khan, Ranbir Kapoor, they have started playing characters,” said the 62-year-old.
Paresh recently turned producer with Akshay Kumar-starrer Oh My God, which not only won critical appreciation, but also raked in moolah at the box-office.
But the actor says he doesn’t associate himself with figures.
“I don’t associate myself with any kind of figures. INR1 billion, INR2 billion — they are just mere numbers. I feel the best film will stay with you. Few films will stay with me for ages like 3 Idiots, Kahaani, Vicky Donor, Oh My God,” said the actor.
“These are the health cinema which will entertain you with a message. It is good entertainment. Films like Teesri Manzil, Johnny Mera Naam were also good entertainment,” he added.
The actor, who has pulled off all his roles to the best of his ability, feels his best is yet to come.
Published in The Express Tribune, January 2nd, 2013.
Like Life & Style on Facebook for the latest in fashion, gossip and entertainment.