Just like last year, this time too, buyers from non-traditional markets such as Taiwan, Japan and South Korea have showed interest in Indian films at the Mumbai Film Mart.
“The buyers are specifically interested in Indian content. We are getting them from non-traditional markets like South Korea, Japan, China, Taiwan, Hong Kong and Sweden. These areas are not used to seeing Indian cinema, if they do, it is only Bollywood. As far as regional movies go, they watch them with subtitles,” said Rashmi Lamba, manager of Mumbai Film Mart.
In its second year, the mart — held under the aegis of Mumbai Film Festival, the 14th edition of which is going on nowadays — is a business-to-business (B2B) platform for distributors, buyers, producers and sellers, among others.
A platform created for the film-makers, the mart provided a comfortable arena for them to interact with each other.
“The mart is a platform created by the film-makers who know the problems. It is not a bureaucratic set up. The tagline we have is — it is by the industry, for the industry and in the industry hub. So a dialogue continuously goes on,” said Lamba.
Talking about the growth, Lamba said: “We allowed script writers to come in. We are suggesting them to think out of the box. We are helping film-makers to think how they can make their films internationally appealing. We will stay very focused.”
This year the mart was held from October 19 to October 21.
Another highlight of the mart was networking-hour, where potential buyers, sellers, script-writers and broadcasters interacted with each other over wine and cheese.
Published in The Express Tribune, October 24th, 2012.
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