Economical: Zong launches calling package

Zong offered on-net calls for 12 hours (between 6 am to 6 pm) at a nominal daily subscription of Rs6 plus tax.

KARACHI:
Zong – the fastest growing network of Pakistan – has yet again broken new ground by launching the most economical and attractive offer in the entire industry which allows unlimited free Zong to Zong calls for 12 hours (between 6 am to 6 pm) at a nominal daily subscription of Rs6 plus tax. Talking about this new initiative, Usman Ishaq, Executive Director Commercial, Zong said, “We want Zong to become a complete solution for all telecommunication needs of our users. Our research showed that there is a need to communicate inexpensively within network for longer duration in daytime and based on our business philosophy of putting the customer first, we have introduced this new offer.” Zong has the simplest and most economical charging matrix in the cellular industry today. This new offer allows free calls to any Zong number without a penny being wasted. Zong emerged as a trend-setter with its unique offers including location based charging (LBC) in Pakistan. The LBC offer became so popular among the subscribers that industry also followed the practice.


Published in The Express Tribune, September 18th, 2012.
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