CALIFORNIA: An Apple Inc expert witness testified on Friday that consumers would be willing to pay $100 for three patented smartphone features that are at issue in its high stakes trial against Samsung Electronics Company. John Hauser, a marketing professor at the Massachusetts Institute of Technology, said he surveyed consumers over the Internet about how much they would pay for some of the technology in the lawsuit, like scrolling and multitouch, which Apple claims Samsung stole from the US company. That information could be relevant when calculating potential damages for Apple, which is seeking over $2.5 billion from Samsung. However, Samsung hammered Hauser on whether his study actually relates to real world customer decision-making. Apple accuses Samsung of copying the design and some features of its iPad and iPhone, and is asking for a sales ban in addition to monetary damages. Samsung says Apple infringed some of its key wireless technology patents.
Published in The Express Tribune, August 12th, 2012.