Cosmetic company drops 'sexy' Rihanna
The 24-year-old appeared in an advertisement for the company, which was a sponsor of her Loud world tour, last year.
However, cosmetic tycoon Stefan Heidenreich, the new head of Nivea's parent firm Beiersdorf, thinks she is too outrageous for the brand, reports femalefirst.co.uk
"The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna. Nivea is a company which stands for trust, family and reliability," he said.
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