Hardees goes to Multan
Food lovers are excited that the fast food chain has opened in their city before other major centres.
MULTAN:
A new era of fast food culture was witnessed by Multan, with the opening of fast food chain Hardees. The chain intends to break the class barrier in south Punjab, where a larger percentage of the 60 million population lives in the rural areas. The Hardees management hopes to introduce a culture of fast food in the region.
“It gives me great pleasure to announce that Hardees is opening in the historic and culturally vibrant city of Multan. This is what the people of Multan have been waiting for and we are here to deliver just that,” said Sohail Yousaf, CEO Muhammad Din Sons (MDS) Foods Private Limited.
MDS has signed an agreement with Carl Karcher Enterprises (CKE) Restaurants Inc, a group operating Hardees internationally, to further open 10 Hardees outlets in South Punjab and Khyber-Pakhtunkwa within the next three years.
“We had more than 500 customers registered even before the official launch just from Multan,” said Qudsia Manzoor, the assistant manager brand and marketing at Hardees. “We deliver premium products and services to our guests — factors which give us an edge over our competition. We are here to make Hardees the destination of choice for burger enthusiasts.”
“Our burgers are charbroiled to seal in the flavour and give a thoroughly satisfying dining experience that is truly ‘pleasure beyond measure’,” she added.
Also present at the launch was CEO of Durrani Associates, Mujtaba Durrani, the man behind the interior and exterior designing of the restaurant in Multan. “We have focused on providing maximum luxury for the citizens of Multan, especially families. Children can come here and enjoy themselves as a comfortable environment has been created for them,” he told The Express Tribune. “Hardees intends on maintaining and improving its quality throughout the world,” he said.
The public is enthusiastic and views the opening as rather unexpected because they feel organisations usually aim for larger cities first. A Hardees fan at the opening said, “Their decision to select Multan before Faisalabad, Rawalpindi and Gujranwala has made us proud and we are thankful for that.”
The chief guests at the launch were Commissioner Multan, Khurram Ali Agha and District Coordination Officer Multan, Zahid Akhtar Zaman. They told The Express Tribune that the restaurant opening is a good addition to the more desi food culture of southern Punjab and will definitely be appreciated.
Published in The Express Tribune, July 19th, 2012.
A new era of fast food culture was witnessed by Multan, with the opening of fast food chain Hardees. The chain intends to break the class barrier in south Punjab, where a larger percentage of the 60 million population lives in the rural areas. The Hardees management hopes to introduce a culture of fast food in the region.
“It gives me great pleasure to announce that Hardees is opening in the historic and culturally vibrant city of Multan. This is what the people of Multan have been waiting for and we are here to deliver just that,” said Sohail Yousaf, CEO Muhammad Din Sons (MDS) Foods Private Limited.
MDS has signed an agreement with Carl Karcher Enterprises (CKE) Restaurants Inc, a group operating Hardees internationally, to further open 10 Hardees outlets in South Punjab and Khyber-Pakhtunkwa within the next three years.
“We had more than 500 customers registered even before the official launch just from Multan,” said Qudsia Manzoor, the assistant manager brand and marketing at Hardees. “We deliver premium products and services to our guests — factors which give us an edge over our competition. We are here to make Hardees the destination of choice for burger enthusiasts.”
“Our burgers are charbroiled to seal in the flavour and give a thoroughly satisfying dining experience that is truly ‘pleasure beyond measure’,” she added.
Also present at the launch was CEO of Durrani Associates, Mujtaba Durrani, the man behind the interior and exterior designing of the restaurant in Multan. “We have focused on providing maximum luxury for the citizens of Multan, especially families. Children can come here and enjoy themselves as a comfortable environment has been created for them,” he told The Express Tribune. “Hardees intends on maintaining and improving its quality throughout the world,” he said.
The public is enthusiastic and views the opening as rather unexpected because they feel organisations usually aim for larger cities first. A Hardees fan at the opening said, “Their decision to select Multan before Faisalabad, Rawalpindi and Gujranwala has made us proud and we are thankful for that.”
The chief guests at the launch were Commissioner Multan, Khurram Ali Agha and District Coordination Officer Multan, Zahid Akhtar Zaman. They told The Express Tribune that the restaurant opening is a good addition to the more desi food culture of southern Punjab and will definitely be appreciated.
Published in The Express Tribune, July 19th, 2012.