Digital advertising students combined their computer expertise with Pakistani art and culture to come up with a unique collection that was displayed at National University of Modern Languages on Monday.
At the exhibition titled “Pakistan in the realm of art”, students whose main area of expertise is computer graphics have readily meshed traditional artwork and managed to create a new look.
Among other things, many were drawn to a book on truck art that was created using computer graphic software and featured various images of truck art from around the country. Besides digital work, a range of mosaic art, abstract art, clay works, sufi calligraphy, leather carvings, oil on canvas and even charcoal sketches were on display.
The most popular display seemed to be the “Art on wheel” concept which had paintings and pictures of different trends and evolving eras in the truck art industry. Oil paintings of various landscapes of the country pieced together on separate canvases also caught the attention of visitors, students and faculty members.
Moreover, different architectural heritage sites were used as subject matter, with one student digitally combining three well known forts of the Potohar region — Pharwala, Rawat, and Rohtas — to depict the grandeur of the architecture. He also managed to capture the decaying state of the sites, which hinted at the lack of maintenance by the state. The artists were of the opinion that as graphic students, it is important to master the art of drawing and creativity. “Even though we work on the computer, we still need to learn the technicalities of drawing with a pencil,” said one student.
Event Coordinator Amna Zulfiqar said, “The purpose of this exhibition is to provide our students with an opportunity to exhibit and market their artistic potentials because talent without opportunity is nothing.” Student Maryum Khalid informed that the exhibition is a début attempt by amateur students including her, adding that it “has added to their confidence and interest”.
The exhibition was inaugurated by NUML Rector Major General (retd) Masood Hasan, who appreciated the students for coming up with artwork which was full of aesthetic and artistic appeal.
Published in The Express Tribune, May 29th, 2012.
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Interesting ideas. The organizers should showcase their work online (if not done so already) for people who are not in Islamabad.