Beckham turns designer hand to cars

“I’ve stayed very true to myself. I’ve designed a car that I want to drive, a car that I think David wants to drive,” the former Spice Girl said in an interview in Beijing. “I think that the car has a masculine edge, although women will also drive this car,” she added. Beckham, who admitted she had never done a project like this before, said she had learned “an enormous amount.”


“I consider myself so blessed to do a job that I love and this has been a great experience for me,” said Beckham, wearing a sleeveless striped dress from her own collection. She said she searched for inspiration in many places. “I did a lot of research and not just with cars, old and new, but boats, planes, movie stars, different locations,” she said. “It would be hard to pinpoint exactly where the inspiration came from.”

Meanwhile, the brand’s design director Gerry McGovern said in a statement, “Working with Victoria, the intention was not to change the fundamental architecture of the vehicle, but to extend its character in a new direction.” McGovern also revealed it was Beckham’s fashion sense that kick-started their collaboration, with the former Spice Girl arriving at the pair’s first brainstorming session wearing no jewellery other than a chunky, rose gold men’s watch. “I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist,” he said.

From there, they agreed their special edition Evoque would “introduce a softer touch to the bold, assertive exterior colour scheme”.

Hence, the special edition Evoque features exclusive, hand-finished matt paint, the first for a Land Rover-type vehicle. The vehicle also has rose gold accents on the grille and gloss black forged alloy wheels. Inside, the four-seat coupe includes vintage-inspired leather seats, rose gold-plated accents and features trimmings of black lacquer. (With additional information from dailytelegraph.com.au)

Published in The Express Tribune, April 24^th, 2012.