Zara Fashion Show: More misses than hits

Zara Media and Marketing company hosted a fashion show on the day of its inauguration.

KARACHI:

Zara Fashion Show, held on Saturday at the Pearl Continental Hotel by Zara Media and Marketing, mostly failing to impress the selective flock of fashion lovers it managed to attract. Fashion, be it eastern-inspired or western-chic, should have a few ounces of ingenuity and authenticity — something the show missed.

Monia Farooqi

This casual clothing line was a hit. Labelled ‘Bold Collection’, it consisted of long shirts in vibrant hues, with large buttons and followed the very recent trend of placing intricate embroidery on the back of the shirt.

Emraan Rajput

Rajput came forward with his collection that was inspired by Armageddon. His showcase was about the sleek, military official look, with black as the official colour. However, Rajput’s show-stopper failed to impress as he appeared in a stark white ensemble, totally throwing the ethereal darkness of the word Armageddon away. Secondly, Rajput followed Syed Rizwanuallah’s footsteps and made one of his models walk the ramp in underwear.

Nida Khurrum

Khurrum’s collection was the herald of spring with its flamboyant colours and bohemian cuts. The collection had long shirts and kaftans with broaches and fake pearl necklaces.

Deepak&Fahad

The ‘Kalorama’ collection was primarily dedicated to Scottish checks and prints. With great colour combinations, like a lime shirt with green pants and a red shirt with indigo pants, the collection managed to be a tasteful tribute to pop art.

Ishtiaq Afzal Khan

Istiaq Afzal Khan’s collection titled ‘Big Girls Don’t Cry’ made one wail. Lack of appeal and repetition of the same line, disappointed the audience. The line was a deja vu experience as one could see colours and cuts from Khan’s last year’s collection on the ramp.

Arsalan&Yahsir

The boys made a mark with their previous fashion week showcases, but this time around Arsalan&Yahsir failed to prove their artistic streak. From the dhoti-like shalwars to the motif of Cleopatra on the back of a sherwani, the collection lacked a solid theme.

Sanam Agha

Sanam Agha’s rogue-dominated bridal collection impressed fashion lovers. Agha made use of mirror work, applique and kamdani on her sari collection which gave it the regal look coveted by every bride.

Published in The Express Tribune, February 24^th, 2012.