Tribune Take: Lawn tsunami to sweep Pakistan

With 108 lawn brands entering the market, lawn is definitely here to stay.

In today’s episode of the Tribune Take we look at the ongoing craze for the thin cotton fabric, lawn.


Hani Taha, reporter for The Express Tribune’s Life & Style pages, discusses the 108 new brands of lawn flooding the local market in Pakistan.

Taha says, the concept of ‘designer lawn’ gained prominence only last year. It quickly became a way for fashion designers to get their brand name recognition and connect with the mass market as well.


Taha says this trend of lawn exhibitions is here to stay, and many designers have already started showcasing their collections while the country is still battling the cold.

Read Hani Taha’s articles here.



The Tribune Take daily news web show will appear on the tribune.com.pk home page.

The Take will feature in-depth interviews and analysis with editors and reporters who are covering the major stories, exploring front page events and major ledes. The news analysis covers the way The Express Tribune examines a story, how we cover it and why.
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