New Venture: DDB joins hands with Bulls Eye
New advertising agency to be called BE DDB.
KARACHI:
DDB Global advertising business (Lipton, Johnson & Johnson etcetera) has joined hands with Bulls Eye as its new partner in Pakistan. Headed by Shoaib Qureshy, this new venture will bring together the DDB Global and Bulls Eye’s local advertising business under a new advertising agency BE DDB. According to Patrick Ehringer, President of DDB Middle East and Africa, “this change is a signal of DDB’s commitment to the Pakistani market as we look ahead to becoming the most creative agency of the country”. PRESS RELEASE
Published in The Express Tribune, November 26th, 2011.
DDB Global advertising business (Lipton, Johnson & Johnson etcetera) has joined hands with Bulls Eye as its new partner in Pakistan. Headed by Shoaib Qureshy, this new venture will bring together the DDB Global and Bulls Eye’s local advertising business under a new advertising agency BE DDB. According to Patrick Ehringer, President of DDB Middle East and Africa, “this change is a signal of DDB’s commitment to the Pakistani market as we look ahead to becoming the most creative agency of the country”. PRESS RELEASE
Published in The Express Tribune, November 26th, 2011.