Expanding Horizons: Express News to air in UK

Prime TV will air dramas, tele-films, soap operas, movies, sitcoms and music, fashion, cooking, sports, reality shows.

Express News will beam into the United Kingdom starting November 1, following an exclusive deal with a British-Pakistani entertainment channel, Prime TV. In a major revamp of its brand image and programming line up, Prime TV will air dramas, tele-films, soap operas, movies, sitcoms and music, fashion, cooking, sports and reality shows, according to BizAsia.co.uk. Through the exclusive deal, Express News will provide shows syndicated for viewers in the United Kingdom. The overhaul is Prime TV’s largest since 2005, when the channel last changed its avatar. Prime TV broadcasts free-to-air on Sky Digital channel 792.


Published in The Express Tribune, October 30th, 2011.