Pakistani brands look for new avenues in China

Gain recognition through international expos, digital platforms

SHANGHAI:

Pakistani brands are strengthening their footprint in the Chinese market through international exhibitions, brand building and digital marketing, as entrepreneurs explore new avenues to connect Chinese consumers.

During the 9th China International Import Expo (CIIE) in Shanghai, China Economic Net spoke with Aqeel Ahmed Chaudhry, President of Winza APAC, who voiced optimism about the company's progress and rising recognition within China. Chaudhry said this year had been particularly positive for Winza, with the Pakistani jewellery brand earning greater visibility and recognition among Chinese consumers.

Having entered the Chinese market in 2019 at the second CIIE, Winza has taken part in the expo annually, turning the event into a vital platform to showcase its jewellery and nurture business ties.

The company specialises in fine gemstone craftsmanship and bespoke jewellery design, pairing Pakistani gemstones with designs inspired by Chinese culture and aesthetics. Chaudhry's upbeat assessment mirrors the opportunities open to Pakistani brands that understand local consumer preferences and adapt their offerings for the Chinese market. Meanwhile, a representative from Pakistani brand Harmani told China Economic Net that the firm leveraged Chinese social media platforms to promote and sell goods to local consumers.

The representative emphasised how digital channels help Pakistani products reach a broader audience across China, enabling businesses to build brand awareness and tap into online sales opportunities instead of depending exclusively on brick-and-mortar outlets.

This article originally appeared on China Economic Net