Facebook page of the day: Design Molvi 'Halal' fashion
Design Molvi puts the fun in fundamentalist and promotes a soft image of Islam, contrary to what the media portrays.
Whoever said that “Islamic apparel” cannot be popular, was grossly wrong, because that’s what two South Asian Muslims in the United Kingdom have managed to do. Design Molvi is a unique design boutique that sells islamic clothing catering for the Muslim market by designing bright, colorful, and engaging t-shirts carrying funny ethical and Islamic messages.
The founders, sporting a quintessential Muslim look with their long beards, aim to eradicate ignorance about their religion through the 'medium of humour'.
In Pakistan, a market flooded by small scale apparel businesses selling everything from the weird and wacky to the uber- creative, Design Molvi is a breath of fresh air with its creative and light hearted designs, promoting a soft image of the religion contrary to the 'old fashioned' and 'extremist version of the religion the media shows.
The brand plays on phrases from popular culture to ‘propagate’ the teachings of Islam. A few messages featured on their apparel include:
One of my favorites is a Facebook themed t-shirt with Islam fashioned as a Facebook logo and a message underneath saying ‘Over 1.5 billion people like this, with the now iconic Facebook ‘Thumbs Up LIKE button’
Starting a Facebook page, not so long ago to market the business, they have come a long way with a whopping 50,000+ likes/fans and receiving orders from as far as Pakistan, Middle East and USA as of now.
They have a website as well to compliment their Facebook page, marketing their products, receiving orders and feedback. Products include T-shirts and hoodies with prices ranging from Rs 1000 to almost Rs 4000 exclusive of shipping costs. The site offers three payment options including via Bank Transfer, Debit/Credit card and PayPal too, for customers in countries where the service is available.
Design Molvi's vision for the brand is:
-To spread the message of love and peace all across the globe
-To put the cool back into t-shirt wearing
-To become a market leader in the UK, the Middle East, and the US in the next five years.
The overwhelming response over the past year has encouraged the founders to reach out to all Muslim countries particularly via viral marketing using social media and word of mouth.
Facebook page rating: Two thumbs up for taking the message of Islam mainstream and putting the 'fun' in fundamentalist.
Do you have a Facebook page you wish to have reviewed by The Express Tribune? Submit your url with a brief description to web@tribune.com.pk. Only local content will be considered for review.
The founders, sporting a quintessential Muslim look with their long beards, aim to eradicate ignorance about their religion through the 'medium of humour'.
In Pakistan, a market flooded by small scale apparel businesses selling everything from the weird and wacky to the uber- creative, Design Molvi is a breath of fresh air with its creative and light hearted designs, promoting a soft image of the religion contrary to the 'old fashioned' and 'extremist version of the religion the media shows.
The brand plays on phrases from popular culture to ‘propagate’ the teachings of Islam. A few messages featured on their apparel include:
- I’m a tourist, not a terrorist
- Smile, it’s Sunnah
- My faith, my voice, Islam my choice
- Salah- Just pray it
One of my favorites is a Facebook themed t-shirt with Islam fashioned as a Facebook logo and a message underneath saying ‘Over 1.5 billion people like this, with the now iconic Facebook ‘Thumbs Up LIKE button’
Starting a Facebook page, not so long ago to market the business, they have come a long way with a whopping 50,000+ likes/fans and receiving orders from as far as Pakistan, Middle East and USA as of now.
They have a website as well to compliment their Facebook page, marketing their products, receiving orders and feedback. Products include T-shirts and hoodies with prices ranging from Rs 1000 to almost Rs 4000 exclusive of shipping costs. The site offers three payment options including via Bank Transfer, Debit/Credit card and PayPal too, for customers in countries where the service is available.
Design Molvi's vision for the brand is:
-To spread the message of love and peace all across the globe
-To put the cool back into t-shirt wearing
-To become a market leader in the UK, the Middle East, and the US in the next five years.
The overwhelming response over the past year has encouraged the founders to reach out to all Muslim countries particularly via viral marketing using social media and word of mouth.
Facebook page rating: Two thumbs up for taking the message of Islam mainstream and putting the 'fun' in fundamentalist.
Do you have a Facebook page you wish to have reviewed by The Express Tribune? Submit your url with a brief description to web@tribune.com.pk. Only local content will be considered for review.