'The Devil Wears Prada 2' storms Disney+ with huge streaming debut
The Devil Wears Prada 2 has continued its remarkable success after leaving cinemas, delivering one of Disney's strongest streaming launches in recent years. Disney confirmed that the long awaited sequel amassed 15.2 million views globally across Disney+ and Hulu during its first five days on the platforms, marking the company's biggest live action film premiere since Deadpool & Wolverine debuted in 2024.
Disney calculates viewership by dividing the total watch time by the film's 119 minute runtime, making the 15.2 million figure directly comparable with other releases on its streaming services. While Deadpool & Wolverine reached 19.4 million views in six days, Disney has not released its equivalent five day total, meaning the gap between the two films over the same timeframe is likely smaller than it initially appears.
The latest milestone adds another chapter to an already successful run for the sequel. Before arriving on streaming, The Devil Wears Prada 2 enjoyed a highly profitable theatrical release, earning $220.6m at the domestic box office and $691.4m worldwide against a reported production budget of $100m. Those figures established the film as one of Disney's strongest commercial successes of the year.
Its streaming performance is particularly notable because the film had already attracted millions of cinema goers. Strong streaming numbers after a successful theatrical run often indicate that audiences who missed the film in cinemas are catching up at home while existing fans are returning for repeat viewings.
The sequel reunites several key members of the original cast. Meryl Streep returns as Miranda Priestly, with Anne Hathaway reprising her role alongside Emily Blunt and Stanley Tucci. The film also expands its ensemble with newcomers including Justin Theroux, Lucy Liu, Kenneth Branagh, Simone Ashley and BJ Novak.
Behind the camera, the sequel also brings back familiar creative talent. David Frankel returns as director, while Aline Brosh McKenna once again writes the screenplay. The story continues the world originally created by Lauren Weisberger, whose 2003 novel was inspired by her experiences working as an assistant at Vogue.
The original The Devil Wears Prada, released in 2006, became a cultural phenomenon thanks to its memorable performances, quotable dialogue and lasting influence on fashion and popular culture. Over the years, it has remained a favourite with audiences through television broadcasts and streaming platforms, helping build anticipation for a sequel that many fans had hoped to see for years.
The latest streaming figures suggest that anticipation translated into sustained audience interest.