'Heated Rivalry' star François Arnaud named Under Armour global ambassador

François Arnaud is taking his breakout year beyond television, with the Heated Rivalry star officially joining Under Armour as the sportswear giant's newest global brand ambassador.

The actor fronts Under Armour's latest HeatGear campaign, marking his first major fashion and fitness partnership since Heated Rivalry became one of the year's biggest television sensations. The campaign showcases Arnaud in the brand's signature performance apparel, celebrating strength, movement and athletic confidence.

 

 

 

 

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The collaboration is a natural fit for Arnaud, whose portrayal of former hockey captain Scott Hunter in Crave's hit sports romance has earned widespread praise. The physically demanding role required months of hockey training and intense conditioning, making the actor a fitting choice for a performance-focused brand.

Under Armour said Arnaud embodies the determination and resilience at the heart of the brand's identity, with the campaign highlighting its latest HeatGear collection designed for training in warm conditions.

Arnaud has enjoyed a career resurgence thanks to the acclaimed series, which became a breakout hit for HBO Max and Crave. His performance has earned industry recognition and introduced the Canadian actor to a new global audience, cementing him as one of the year's most talked-about television stars.

The Under Armour announcement also reflects Hollywood's growing interest in stars whose appeal extends beyond film and television into fitness and lifestyle branding. With Heated Rivalry continuing to attract devoted fans worldwide, Arnaud's latest role suggests his influence is now stretching well beyond the screen.