Kendall Jenner named Anua’s first-ever global brand ambassador

Kendall Jenner has been announced as the first global brand ambassador for Korean skincare label Anua, marking a major milestone for the rapidly expanding beauty brand.

The partnership launches with a worldwide campaign centred on Anua’s PDRN Collagen Glow Facial Serum Spray, with Jenner fronting the product across digital, social and retail activations. The campaign rolled out globally across multiple platforms.

Anua, which has gained significant traction in the US beauty market in recent years, said the collaboration reflects its continued international growth. The brand has previously achieved strong commercial performance, including being named a top-selling beauty label on TikTok Shop in 2024 and earning recognition as an Amazon Top Brand in both 2024 and 2025.

In a statement, Jenner said the skincare product had become a staple in her routine. “Anua is one of those brands that’s just stayed in my routine since the first time I tried it. It gives me that healthy glow while keeping my routine simple,” she said, highlighting the brand’s minimalist skincare philosophy.

The campaign is designed around Jenner’s everyday skincare usage, positioning the serum spray as a versatile product that can be used throughout the day, including during travel and on-set touch-ups. Anua said the partnership will include ongoing global campaigns and product launches as part of a long-term agreement.

The announcement further strengthens Jenner’s presence in the beauty industry, where she has held multiple ambassador roles with major fashion and cosmetics houses, while signalling Anua’s ambition to expand its global footprint in the competitive skincare market.